11 Trending Digital Marketing Skills To Add To Your Resume [Freshers]

Do you know which is the most in-demand and trending digital marketing skills to add to your resume, so that, you stand high chances of getting your dream job? If not, this blog post will answer your doubts. 

digital-marketing-skills-to-add-to-your-resume

 

The aggressive pace with which brands are adopting digital marketing for their business needs indicates that, undoubtedly, digital marketing is the future of the job market. With the widening of the gap between available digital marketing skill set and the industry demand, it has become inevitable for experienced digital marketers as well as newbies to continuously upgrade their skill set and add them on their resume to be industry fit.   

Considering today’s business ecosystem, irrespective of business verticals, startups are being able to leverage digital marketing to empower themselves to compete against bigger and established companies at a far lower cost.

While other industries are growing with a mere 10 to 15 percent, the digital marketing industry’s growth rate is 50 percent. This is because, the evolving automated technologies and market forces, has made it compulsory for every business to adopt digital marketing to attract and retain customers from being dragged away by competitors.

When, such is the scenario, a whole new pool of job opportunities has been created in the digital marketing space. This makes digital marketing as one of the best options for students and professionals. That is the very reason, you should update and add as much as digital marketing skills to your resume.

According to recent research, by the year 2025, there would be 10 lakh jobs in India alone in the field of digital marketing. Therefore, it is obvious that you got to prepare and be industry ready with the right digital marketing skills for grabbing the opportunities.

If you wish to shine in the digital marketing space, then these are the 10 trending digital marketing skills you got to add to your resume. The list will offer the digital marketing salary range, skills required and scope of the career opportunities in Digital Marketing.

List of Trending Digital Marketing Skills To Add To Your Resume:

A list of digital marketing skills that should be added to your resume is given below:

Let us go in detail about each skill, the job description, job title, and entry-level salary details.

Skill #1: Content Writing And Content Marketing

The heart and soul of digital marketing is Content Writing. If you have a great content writing skill, you are already a front-runner for the lucrative digital marketing job. It is a high in-demand skill in the digital marketing field. Content writing requires a high degree of creativity and thinking which comes by consistent practice.

Content marketing is a long-term strategic approach that focuses on attracting and retaining customers to your business by consistently giving (distributing to) them high-quality content that is relevant and valuable. The end goal is to drive customer action and generate sales for your business.

Want to understand Content Marketing better?

An in-depth understanding of content marketing is explained by me in this section –   Content Marketing Guide 

A typical job description of a Content Marketing Job is given below:

  • Creating concise, eye-catching, and innovative headlines and body copy
  • Researching and organizing facts and sources
  • Researching markets and industries to compare and create content that is innovative and original
  • Ability to think Creatively and innovatively
  • Familiarity with keyword placement and SEO
  • Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

Job Title:

  • Content Writers / Content Marketers / Content Reviewers

Salary Range (Annual):

  • INR 3,00,000 – 6,00,000 ( Fresher)

Skill #2: Storytelling for business

Storytelling is an art and sometimes an integral part of content writing and content marketing.

In the digital marketing world, storytelling can be done through blog posts, videos, and podcasts. Stories connect people with other people, businesses, brands, products, and their dreams. It is impossible for businesses to succeed without this connection.

Storytelling is a process of communicating something to your audience using facts and a compelling narrative. Right from pitching to investors to product development, from marketing to culture and talent, storytelling takes place in every phase of business development.

To put forward the core message more convincingly, some stories can be embellished or improvised without distorting the facts from it.

Forbes Says,

….When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers…..

Another interesting article on Storytelling isThe Importance of Storytelling in Growing Your Business

A typical job of a storyteller is explained excellently in this blog post:

What does a chief Storyteller do?

Job Title:

  • Storytellers / Content Writers / Content Marketers / Journalists

Salary Range (Annual):

  • INR 3,00,000 – 7,00, 000 ( Fresher)

Skill #3: Media Buying

Have you noticed banner ads on any random website that you happened to stumble upon? That’s exactly a typical job of Media Buyer in the digital marketing space. Check Freshersworld.com to find so many banner ads placed on their website.

Media Buying is a process of identifying, negotiating and buying the most advantageous placement on the internet real-estate (online websites/blogs) as ad space at the lowest price for a certain period of time.

Media buying increases relevant traffic to your business website resulting in higher conversion rates for your products/services. Apart from sales, it also improves brand awareness of your company.

Media Buyers are those individuals who are responsible for Media buying that involves purchasing time and advertising space for the purpose of advertising.

A skilled media buyer will be familiar with in-depth market research techniques and therefore will be successful in placing the company’s ads on the right platform for the desired audience.

Want to learn more about Media Buying?

A blog on Three Stages Of Media Buying Process 

Another blog on Media Buy 

A typical job description of a Media Buyer is given below:

  • Responsible for acquiring desirable time slots and media space for advertising clients
  • Choose the best possible medium for an advertising campaign based on research information such as demographics, media usage, ratings and type of content
  • Negotiate deals with websites providing ad space
  • Analyze the effectiveness of the ads running on the rented space

Job Title:

  • Media Buyer / Traffic Acquisition Specialists / Digital Media Planner

Salary Range (Annual):

  • INR 2,00,000 – 5,00, 000 ( Fresher)

Skill #4: Search Engine Optimisation (S.E.O)

S.E.O was, is and will always remain a hot trending skill for any digital marketer.

S.E.O is the process of getting free, organic, and natural traffic to your website from major search engines like Google, Bing, and Yahoo. For this, you got to have your website on the top of the first page of the search engine result pages. There are loads of factors that influence the ranking of the website on the top results.

It is the responsibility of the SEO expert to make sure the web pages are ranking on the top of search engine result pages for various keyword(s).

Want an in-depth understanding of S.E.O?

What Is SEO by Search Engine Land 

What Is SEO by Moz 

A typical job description of an SEO executive is given below:

  • Competitor website research – On-page and Off-page elements
  • Analyze traffic using Google Analytics and Google Search Console and make relevant changes to S.E.O efforts.
  • Assisting the content creation team in generating SEO friendly content
  • The creation of on-site and off-site SEO strategies for clients in various industries.
  • Conducting extensive Keyword research as part of SEO efforts
  • Keeping up to date with the most recent developments in Search Engine Optimization
  • Getting updated with latest search engine algorithmic changes.

Job Title:

  • SEO Analyst / SEO Specialist / SEO Expert / SEO Executive

Salary Range (Annual):

  • INR 3,00,000 – 7,00, 000 ( Fresher)

Skill #5: Social Media Marketing (Facebook, Instagram, LinkedIn)

Social Media Marketing is the trendiest, and one of the most desired and in-demand skills among all other digital marketing skill set.

The power of social media is so aggressive that, brands have doubled their budget for social media marketing to drive brand awareness, boost website traffic,  connect directly with customers and generate leads and sales.

A smart social media marketer knows which social media platform to use to place relevant content to target the right audience in order to drive brand awareness as well as improve sales.

In other words, social media marketers serve as the voice of their company on various social media platforms where their company has an online presence.

Social Media Marketers engage their company’s online followers by creating, posting and sharing content such as photos, videos, and graphics. Social media marketers measure their success ( ROI) by likes, follows, post reach, platform engagement, leads gathered and sales made.

A typical job description of a Social Media Marketing executive is given below:

  • Creates social media marketing campaigns and strategies, including budget planning, content ideation and creation, and implementation schedules
  • Ensures brand consistency in every marketing and social media messages
  • Adhering to social media implementation best practices and strategies
  • Collect marketing insights on customers on social media to enhance the social media marketing campaigns
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Researches and monitors the activity of company competitors
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page, and blog content, or social media messages

Job Title:

  • Social Media Marketing Executive / Social Media Marketing Expert / Social Media Marketing Manager

Salary Range (Annual):

  • INR 3,00,000 – 7,00, 000 ( Fresher)

Skill #6: Email Marketing

Email marketing is the oldest, fastest and most profitable digital marketing channel to sell products/services online. Its flexibility and cost-effectiveness make it even more popular among brands to use it as part of their digital marketing campaigns.

Right from the top to the bottom of the sales funnel, email marketing plays a big role in attracting and converting leads to paying customers. With the increased consumption of digital medium, growing business is in need of professional email marketers. And hence, loads of opportunities for email marketers.

A typical job description of an Email Marketer is given below:

  • Identify the target audience and grow subscribers (email list)
  • Design and implement direct email marketing campaigns
  • Measure and analyze click-through rates, open rates, deliverability, and engagement.
  • Automate Email Campaigns based on a given sales funnel.
  • Write newsletters with striking headlines and subject lines
  • Write engaging and persuasive content that gets a reader to take immediate action
  • Day to day coordinating email marketing campaigns including promotion schedules, etc.
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Job Title:

  • Email Marketing Executive / Email Marketing Specialist / Copy Writer

Salary Range (Annual):

  • INR 3,00,000 – 5,00, 000 ( Fresher)

Skill #7: Pay Per Click Marketing ( Using Google Ads )

Pay-per-click or PPC (using Google Ads), a platform by Google for online marketing where the advertiser is supposed to pay the search engine a sum of the fee each time the ad gets clicked by the user.

It is basically a method of buying traffic to your website rather than earning the visits organically or naturally.

With more than 40,000 searches on Google every second, PPC has grown to become a major online marketing channel. With powerful customer targeting and budgeting options, Google Ads has become a default choice of brands for online marketing to sell goods and services. Google Ads come under the demand fulfillment segment.

With the significant growth in the online search, brands are continuously looking for individuals who can strategize and implement Google Ads campaigns. As there are very less number of people who are true professionals, you stand a chance to win in the job market if you can acquire exceptional PPC marketing skills.

A typical job description for Google Ads Professional is given below:

  • PPC Account Management on Google Ads, Yahoo, and Bing
  • Measure various campaign metrics like CPC, CPM, Quality Score, CPA etc.
  • Maintain and manage large keyword lists
  • Writing compelling ad copies
  • Implementing lead generation techniques
  • Keyword Research, Campaign Structuring ( Campaign name, AdGroups and Ad Copies)
  • Monitor Web Analytics

Job Title

  • PPC Expert / PPC Analyst / PPC Executive

Salary Range (Annual):

  • INR 3,00,000 – 6,00, 000 ( Fresher)

Skill #8: Community Management

In order to excel in inbound marketing methodology, both before and after sales, it is highly important to build a great rapport with your leads and customers. The best way companies do that is build community either on social media like Facebook (through Facebook groups) or in-house online forums.

With social media becoming more popular, community management on social media is being embraced by companies over in-house online forums.

If long-term business building with a strong brand is your idea, then, investing in building community is a wise decision. At its core, community management is all about building relationships with customers in public online spaces. It is also about leveraging the trust and relationships built over time to sell your products/services to them. 

In a community, there can be healthy discussions, debates, sharing of opinions, content sharing, etc. not only between businesses and customers but also between one customer and another customer.

Want to know more about community management?

Why Community Management Matters For Your Business

A typical job description for Community Manager is given below:

  • Moderate the community/group
  • Approve/Disapprove relevant and irrelevant posts
  • Share Insightful content that drives the interests of customers towards company products/services
  • Begin customer interactions in the community/group by posting questions, conducting interviews of experts etc.
  • Grow the community members
  • Respond to community members queries with utmost interest and patience on the company’s products/services/offerings or any other issues

Job Title

  • Community Manager / Social Media Community Manager 

Salary Range (Annual):

  • INR 3,00,000 – 4,00, 000 ( Fresher)

Skill #9: Video Production and Marketing

Nothing tells a story better than videos. Brands know this and that is the reason, they invest in video production and marketing. Video production and marketing is part of content marketing, but, it is considered as a separate skill in itself. A digital marketer with knowledge about generating strategies around video marketing is always highly rewarded in the industry.

Companies use video marketing for generating video content like product/service demos, client interviews, client testimonials, influencer interviews etc. that fits appropriately into the sale funnels. The end goal is to attract potential customers by generating emotional interests and drive sales.

A typical job description for Video Production and Marketing is given below:

For A Video Content Generator:

  • Ability to turn an idea into a compelling story
  • Content planning and creation, shooting, editing, mixing, compressing, syncing, and other technicalities involved in video content generation

For a Video Content Marketer:

  • Getting the video content in front of the masses
  • Strategies on how, when, which content to publish
  • Analyze the target audience for the generated video content and drive customer acquisition

Job Title

  • Video Content Generator / Video Content Marketer

Salary Range (Annual):

  • INR 3,00,000 – 7,00,000 ( Fresher)

Skill #10: Data Analytics / Web Analytics

Anything that cannot be measured cannot be managed. This is the mantra for businesses to make tweaks in marketing strategies in order to target the right customer segments.

Data Analytics is a process of analyzing and examining the existing set of data, to draw conclusions about the information that it conveys using specialized tools. It helps businesses make informed business decisions when it comes to marketing their products/services.

For example, if your existing data says, your business website gets more traffic from India compared to the US, with more male customers showing interest in your products/services, digital marketers can use this information to focus more on driving sales in India compared to the US, and show ads only to male customers. Also, the business team can devise the strategy to increase visitors from the US.

All these strategies and business decisions can be taken only if we can analyze the existing data. In the digital marketing field, we call it web analytics as the data a business wants to understand is all about the website and its traffic.

There are many sophisticated tools to help businesses analyze the data and one who specializes in data analytics should be aware of how to use the tool appropriately to identify relationships and behavior pattern that can influence marketing decisions.

Data Analysts are responsible for collecting and interpreting a variety of factors (or analytics) for a company. They must be enthusiastic to research new ways to collect data, analyze and interpret the available data and draw conclusions from it.

One such tool, I recommend every digital marketer to master is – Google Analytics

A typical job description for Web / Data Analyst is given below:

  • Report the number of visitors to the website depending on demographics
  • Find out which online campaigns bring the most traffic and conversions
  • Determine where your best visitors are located
  • Learn what people are searching for on your site
  • Analyze what people click on the site
  • Analyze where people abandon the site
  • Identify worst performing pages
  • Identify top performing pages
  • Discovering which scores well – Mobile V/s Desktop

Job Title

  • Data Analyst / Analytics Expert

Salary Range (Annual):

  • INR 3,00,000 – 7,00,000 ( Fresher)

Skill #11: Website Design and Development

Though website design and development is not a core part of a digital marketer’s job, adding this into your resume will bring in more job opportunities. The reason is web development and digital marketing is so closely related that digital marketing cannot be done without a website.

Often, digital marketers rely on website developers for several websites related changes. Companies have discovered that having website development knowledge can remove several hiccups faced by digital marketers, thus saving precious time and increase productivity.

An individual with both skills – Website Design/Development and Digital Marketing is very rare to get, and therefore such individuals are always in high-demand in the digital marketing job market.

Job Title

  • Website Developer

Salary Range (Annual):

  • INR 3,00,000 – 7,00,000 ( Fresher)

 

Conclusion:

All the desired skills in the field of digital marketing that are currently trending is explained in detail. It is not necessary that you need to learn all the eleven skills to enhance your chances of getting a better opportunity. Rather, become an expert in two or three skills and have a fair understanding of other skills. The salary keeps increasing as your experience in the particular domain increases.

Hope you enjoyed reading this blog post on – “11 Trending Digital Marketing Skills To Add To Your Resume [Freshers]”. If you feel, it could benefit someone, please do share.

Wish to Learn Digital Marketing In Depth?

Join my Digital Marketing Training In Bangalore for a detailed industry oriented training program.

 

Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.

One Response Comment

  • SEO  January 8, 2019 at 1:20 pm

    This is a great tips and tricks to make Digital marketing work better. The way of explanation about Digital Marketing is really helpful and very easy to understand.

    Reply

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