Top 200+ Digital Marketing Interview Questions And Answers

Are you preparing for a digital marketing interview? Are you looking for frequently asked questions in a digital marketing interview? If yes, then, here is a comprehensive list of all digital marketing interview questions and answers that are commonly asked in a digital marketing interview.

 

digital marketing interview questions and answers

 

As digital marketing includes topic related SEO, SMM, SEM, and Email marketing, I have tried to cover digital marketing interview questions related to almost all the topics. 

To give a real feel of the actual interview, I haven’t organized these questions in an orderly manner. I have randomly sprinkled all the digital marketing interview questions jumping from one topic to another. This was purposeful. 

This helps in setting your mind to switch over from one topic to another and get a feel or a real-time experience of the actual digital marketing interview. 

Though these set of questions are specially prepared for freshers, even experienced professionals can get loads of insights after going through this digital marketing interview questionnaire.

Keep in mind, the questions during the interview will be asked in a random manner to test your digital marketing knowledge thoroughly.

IMPORTANT NOTE: Before looking at the actual answer, I would suggest you read the digital marketing interview question and try to answer it by yourself. Later cross verify your answers with the ones mentioned in this blog post. 

In this way, you are preparing to win. All the very best.

 

List Of Digital Marketing Interview Questions And Answers:

 

Digital Marketing Interview Questions – General Category

[ Digital Marketing Interview Questions #1  ]

What is digital marketing?

Digital marketing is a collection of online marketing techniques used to build a strong relationship between existing and potential future customers.

It includes techniques like SEO, SEM, SMM, Content Marketing, E-mail marketing, Affiliate marketing, etc. to introduce and popularise any product/service. Search engines, social media, e-mail, and websites are some of the media for the execution of digital marketing.

The outcome of a successful digital marketing campaign is brand awareness and the generation of qualified leads. Digital marketing is a dynamic process wherein the Key Performance Indicator (KPI) for each channel is measured to evaluate the effectiveness of all the channels.

 

[ Digital Marketing Interview Questions #2  ]

How is digital marketing classified? 

Digital Marketing is classified into two categories – Inbound Marketing and Outbound Marketing.

Inbound Marketing methodology is a concept, that is unique and effective, in which, the power of high-quality content (laser-focused and created for your prospective customers) is leveraged to attract customers to your business website and later convert them into loyal customers through strategic nurturing. In simple words – First Attract, Later Convert.

In Outbound Marketing methodology, a seller/marketer has to put in enormous efforts (both in terms of money and time) to gain attention from his/her customers through advertisements, cold calling and distributing pamphlets and flyers.

 

[ Digital Marketing Interview Questions #3  ]

Explain Inbound Marketing with respect to digital marketing.

Inbound marketing  is a collection of techniques where the attention of potential customers is directed towards the products/services of a company with the help of quality content in the form of events, webinars, SEO and SMM.

The main goal lies in creating an everlasting relationship with prospects which creates a positive impact on the existing business of the company. The credibility of the company is also enhanced largely through this marketing strategy. The major focus of inbound marketing is to increase awareness and gain recognition.

 

[ Digital Marketing Interview Questions #4  ]

Explain outbound marketing with respect to digital marketing.

Outbound marketing methodology refers to any kind of marketing where a company starts the conversation about their products/services and broadcasts its message out to an audience.

All traditional forms of marketing methodologies such as print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), TV commercials, radio ads, trade shows, outbound sales calls (AKA “cold calls”), and email spam are examples of outbound marketing.

This inefficient marketing methodology involves huge costs and fewer returns compared to the inbound marketing methodology. In traditional marketing, the marketer will force, beg and bug customers for their attention. Trust building among potential customers is truly a challenge.

But, if you have enough cash to burn out, its a great brand building strategy.

 

[ Digital Marketing Interview Questions #5  ]

List some techniques used for Inbound Marketing.
  • Content Marketing through SEO optimized blogs
  • Content Marketing through Social media marketing (SMM)
  • Content Marketing through videos and podcasts

 

[ Digital Marketing Interview Questions #6  ]

List some techniques for Outbound Marketing. 
  • E-mails
  • Cold Calls
  • Print Ads
  • Trade shows
  • Radio Ads

 

[ Digital Marketing Interview Questions #7  ]

In what ways is online marketing better than offline marketing?
  • Online marketing offers a cheaper alternative than offline marketing.
  • Unlike offline marketing, online marketing has a much better ability to penetrate diverse markets because marketing strategies can be tweaked according to different market characteristics and composition. 
  • The impact and effectiveness of online marketing can be easily tracked using various analytics tools – like – Google Analytics. Offline marketing requires a long time frame and considerable results to make sense of the impact that it has had on the sale of the product/service.

 

[ Digital Marketing Interview Questions #8  ]

What are the different ways to become a digital marketer?

After a professional digital marketing training , one can choose any of the following job options to become a digital marketer.

    • Search Engine Optimization (SEO) Trainee
    • Search Engine Optimization (SEO) Executive
    • Search Engine Marketing (SEM) Specialist
    • Social Media Marketing (SMM) Expert
    • Content Marketing Manager
    • E-Commerce Manager
    • Social Media Manager
    • Digital Agency Account Director
    • Web Analytics Expert
    • Email Marketing Manager
    • Digital Marketing Manager
    • Conversion Rate Optimizer
    • Inbound Marketing Manager
    • Independent Freelance Blogger

 

[ Digital Marketing Interview Questions #9  ]

Name some common channels which are employed for digital marketing. 
  • Blogging
  • Search Engine Optimisation (SEO)
  • Video Advertising through YouTube
  • Social media platforms like Instagram, Facebook, LinkedIn.
  • Search and Display Marketing using Google Ads
  • Affiliate marketing
  • Email marketing
  • Search marketing

 

[ Digital Marketing Interview Questions #10  ]

Name some of the common tools used in digital marketing. 
  • Google Analytics
  • Google Search Console
  • Google Trends
  • Google Keyword Planner
  • XML and HTML Sitemap Generator
  • XML Sitemap generator

 

[ Digital Marketing Interview Questions #11  ]

How will your digital marketing skills benefit this company? 

I believe that the skills that I’ve acquired over time in the field of digital marketing will definitely help the company in acquiring more customers and also help in enhanced web exposure.

I have had the experience of working as an SEO analyst at another digital marketing firm. I am fairly accustomed with all the digital marketing tools available like Google Analytics and Google Search Console.

Furthermore, the training that I have received during my course on digital marketing ensures that I have a strong foundation with all the aspects of digital marketing.

 

[ Digital Marketing Interview Questions #12  ]

What made you apply to this particular digital marketing job?

This job has all the aspects and perks that I have always wanted as a digital marketer. The learning curve of the job is steep, ensuring that I become better at my work right from the beginning.

I also believe that the talented workforce at this digital marketing company will further benefit me by providing a conducive environment and improved skill development opportunities.

 

[ Digital Marketing Interview Questions #13  ]

What is SEO in digital marketing?

SEO is a method which involves undertaking promotional activities that increase the rank of your website in the search engine results. The main goal of SEO is to organize and refine the content in your site so as to improve the indexing of your website by the search engines.

 

Digital Marketing Interview Questions – SEO Category

[ Digital Marketing Interview Questions #14  ]

What is a ‘keyword’ in SEO?

Keyword’ is a particular word that a user enters in the search engine text box to obtain the particular information that he/she need.

 

[ Digital Marketing Interview Questions #15  ]

Explain the importance of a ‘keyword’ with respect to SEO.

To ensure that your website has a better index or ranking in the search engine result pages, the keywords have to be used appropriately. The position and usage of the keywords on a website play a very important role in the indexing of any webpage.

 

[ Digital Marketing Interview Questions #16  ]

Which are the important places where keywords can be used to optimize the ranking of the website? 
  • Website URL
  • Website Title
  • Web page content
  • Headlines
  • Meta Tag
  • Alt attributes

[ Digital Marketing Interview Questions #17  ]

What is on-page optimization? 

On-page optimization deals with right methodologies for organizing and structuring website contents to increase its visibility among search engines. A proper on-page SEO effort helps in ranking the website on top search engine results.

The two main efforts for on-page optimization are – “keyword placements” and “hierarchical arrangement/structuring of webpages”.

 

[ Digital Marketing Interview Questions #18  ]

What is off-page optimization?

Off-page optimization is the method of improving the search engine rankings by obtaining external links that point back to the original website of the company or product/service. This process is technically called  – “Obtaining quality backlinks” 

 

[ Digital Marketing Interview Questions #19  ]

What is keyword stemming?

In simple words, Keyword stemming is the method of choosing and analyzing relevant keywords to increase the hits and the traffic for the website.

In a broader sense, it is an SEO practice for websites/webpages which involves taking a basic but popular keyword related to your business website and adding a prefix, suffix, or pluralize to make the keyword into a new-but-related word. 

This particular process allows a website to expand upon the number of variable options, in turn helping a website get more traffic.

Words that are a product of keyword stemming can expand in either direction or even add words to the phrase, making the possibilities limitless.

 

[ Digital Marketing Interview Questions #20  ]

What are the characteristics of bad backlinks?
  • Low page ranks and traffic link
  • Paid links
  • Spam links
  • Links which are not part of the Google index.
  • Unrelated website links (links from websites of unrelated niche)

To Learn more: 5 Harmful Ways To Obtain Backlinks 

 

[ Digital Marketing Interview Questions #21  ]

Mention the two types of SEO techniques on the basis of legitimacy.

White-Hat SEO Technique and Black-Hat SEO Techniques. White-Hat is a legitimate SEO technique. Black-Hat is the illegitimate SEO technique.

 

[ Digital Marketing Interview Questions #22  ]

Explain the White-Hat SEO technique.

White-Hat SEO technique includes methods which adhere to the guidelines given by Google.  The common techniques belonging to White-Hat SEO are publishing relevant and quality content on the website, HTML code optimization and legitimate link acquisition campaigns.

 

[ Digital Marketing Interview Questions #23 ]

Explain the Black-Hat SEO technique.

Black-Hat SEO technique includes methods which do not adhere to the guidelines given by Google. It includes techniques that try to find the loophole in the Google algorithms to improve the index of the website. Common techniques include spam links, keyword stuffing, hidden links, hidden texts, and cloaking.

To Learn More: Black Hat SEO Techniques and Google Penalty 

 

[ Digital Marketing Interview Questions #24 ]

How to get a natural backlink to your website? 

Natural backlink to the website can be obtained by writing guest posts belonging to your business niche on other websites that are popular. This helps a newly launched website in gaining traffic with the help of established and popular websites.

To Learn More: 11 Steps To Obtain Quality Backlinks 

 

[ Digital Marketing Interview Questions #25 ]

Which are the top search engines which are considered for the process of SEO?


Google, Bing, and Yahoo

 

[ Digital Marketing Interview Questions #26 ]

What makes a website search engine friendly? 

The title, Metadata, keywords, and quality content are some of the factors which provide a large amount of credibility to the website in the eyes of search engines as well as website visitors.

To Learn More: 25 Important Factors To Be Considered As Part Of Your SEO Efforts 

 

[ Digital Marketing Interview Questions #27 ]

What is page speed?

Page speed is the time required to load the complete webpage for a user. A faster loading webpage leads to a better experience for the user. Hence, it is important to have a short loading time for any webpage. It is also considered as one of the important factors for SEO.

 

[ Digital Marketing Interview Questions #28 ]

How do you ensure that the page speed is relatively fast?

Page speed can be kept significantly fast by enabling image compression, reducing the image size, removing render-blocking JavaScript, optimizing the code and using efficient servers.

 

[ Digital Marketing Interview Questions #29 ]

Which SEO tools do you use? 

Google Analytics, Google Search Console and paid tools like SEMrush, MOZ and AHREFS are my go-to resources for SEO.

 

[ Digital Marketing Interview Questions #30 ]

Which is the most efficient redirect method for SEO? 

301 redirect is the best way to redirect a page which does not allow any loss of SEO value.

To Learn More: 301 and 302 redirects 

 

[ Digital Marketing Interview Questions #31 ]

How important are Meta tags in SEO?

Meta Tags are crucial HTML elements for SEO. It helps search engines understand the theme of your website/webpage.

Without Meta Tags, it is highly impossible for your website to rank higher in search engine result pages. Meta Tags includes Meta title, Meta description, Meta keywords, and Meta robots among others.

It must be compelling and should also contain the relevant keywords for which you are trying to optimize the webpage.

 

[ Digital Marketing Interview Questions #32 ]

How did you learn SEO?

[ The answer to this question depends on the individual. Mention your certifications, courses, projects and previous SEO work experience to demonstrate the methodology you followed to learn SEO.  ]

 

[ Digital Marketing Interview Questions #33 ]

How is SEO conducted for a video-based content?

Convert the transcript of the video into text form and treat it similarly to any other webpage. Do on-page SEO optimization for the webpage. All the relevant Meta Tags like title, description, and keywords should be taken into account.

 

[ Digital Marketing Interview Questions #34 ]

Explain no-follow links.

The “no-follow” links on a web-page instruct search engines to crawl the webpages on the other side of the link without passing any link equity from the existing page to the linked page.

To Learn More: Fundamentals Of Link Building 


[ Digital Marketing Interview Questions #35 ]

Explain do-follow links?

The “do-follow” links on a web-page instruct search engines to crawl the webpages on the other side of the link by passing any link equity from the existing page to the linked page.

 

[ Digital Marketing Interview Questions #36 ]

What are the qualities which are essential to be a good SEO analyst?

[ The answer to this question will be subjective in nature. Mention the strengths that you possess as an SEO analyst and also mention your projects, work experience and certifications which you have accumulated over the years  ]

 

[ Digital Marketing Interview Questions #37 ]

Mention some factors pertaining to SEO which are not in your control?

The major factor which is not in anyone’s control is the ranking algorithm followed by Google. One can excel in S.E.O only by careful observation and experience bound with continuous practice.

 

[ Digital Marketing Interview Questions #38 ]

What is the advantage of keyword stemming?

Keyword stemming as part of SEO efforts is a great way to draw more visitors to your website. A wider variety of keywords obtained through keyword stemming can be used as part of your website/webpage content, thus avoiding keyword stuffing and repetitions, which otherwise would, unfortunately, invite search engine penalty, when it is actually not attempting to fool the search engines. Refer to [ Digital Marketing Interview Questions #17 ]

 

[ Digital Marketing Interview Questions #39 ]

Explain the process of crawling.

In order to give relevant search results to users’ queries, Google has developed an automated algorithmic robot-like tool called Crawler or Spider. Its job is to crawl and discover the entire web pages on the world wide web that is made publicly available to the search engine.

 

[ Digital Marketing Interview Questions #40 ]

Explain the process of indexing?

Indexing is the result of the crawling process. After the crawling process is done, indexes are created which includes all the relevant keywords and their locations.

During the process of crawling a webpage, the spider will make a note and build an index of terms that it feels significant about that particular page. It starts building a database for those significant terms (also called “Keyword(s)”).

The pages with the highest matching keywords are returned in the search results.

 

[ Digital Marketing Interview Questions #41 ]

What is Search Engine Results Page (SERP)?

SERP is the page which is displayed when a particular search query is entered into the search engine query box. It includes the most relevant pages and advertisements.

 

[ Digital Marketing Interview Questions #42 ]

What are organic results?

Organic results are the most relevant results pertaining to the search conducted by the user on the search engines query box. The purpose of SEO is to get the highest ranking results within the organic results.

 

[ Digital Marketing Interview Questions #43 ]

What are paid results?

In simple words, they are “sponsored” results. Sponsored results are also called paid results. On Google search engine it is called Google Ads. Check the word “Ad” before the link after you enter a search query that has a commercial intent. It indicates the link is a sponsored Ad. 

The  Google Ads link can appear either on the top of the SERPs or bottom of the SERPs

To Learn More: Layout Of Search Engine Result Pages 

 

[ Digital Marketing Interview Questions #44 ]

What is a long tail keyword?

Keyword Phrases which contain more than 4 words in the search query, making the search highly specific are called Long tail keywords.

To Learn More: Long Tail Keyword 


[ Digital Marketing Interview Questions #45 ]

What are Latent Semantic Keywords?

Latent Semantic Keywords are those words which are closely associated with the keywords entered by the user on search engine query box. They are generally displayed at the bottom of the SERP and include all the pages relevant to the query entered by the user.

 

[ Digital Marketing Interview Questions #46 ]

What are the heading tags?

Heading tags serves this main purpose – make the content on your webpage more reader-friendly.

From an SEO point of view, they are indicators used in HTML to help structure your webpage helping search engines to read and understand your piece of content( the theme of your webpage to be precise). Heading tags range from H1-H6 and form a hierarchical structure to your page.

 

[ Digital Marketing Interview Questions #47 ]

Why are heading tags important?

Heading tags are important because they impart coherence and understanding to the complete content.

From an SEO point of view, they are indicators used in HTML to help structure your webpage helping search engines to read and understand your piece of content( the theme of your webpage to be precise). Heading tags range from H1-H6 and form a hierarchical structure to your page.

 

[ Digital Marketing Interview Questions #48 ]

Describe canonical URLs.

Canonical URLs are used to avoid the issue of content duplication. It includes selecting the best URL (for the same webpage or content) which increases visibility for the original content.

 

[ Digital Marketing Interview Questions #49 ]

Describe an SEO friendly URL.

To optimize the keyword usage in a URL, SEO friendly URLs are employed. SEO friendly URLs for a webpage usually contains keywords that we are trying to optimize for that particular page.

It helps search engines understand the theme of our webpage and immediately get a fair idea about what the webpage content is all about. It also improves the process of search engine indexing and enhances easy website navigation.

 

[ Digital Marketing Interview Questions #50 ]

Explain Internal Linking.

Hyperlinks are used to connect webpages that belong on the same domain. It is an efficient way to allow the user to navigate from one webpage to another related webpage within the same domain.

In terms of SEO, Information hierarchy is built while maintaining the crawling and indexing efficiency.

 

[ Digital Marketing Interview Questions #51 ]

Explain meta descriptions.

Meta descriptions provide a brief description of the webpage. They essentially provide a preview of the webpage and its contents. Industry standards suggesting having meta descriptions of the length of around 150 characters. If done correctly, they are effective in promoting the webpages organically on search engines leading to better visibility on SERPs.

 

[ Digital Marketing Interview Questions #52 ]

Explain incoming links.

Hyperlinks which are present on some third-party page to direct the user to your website are called incoming links. They are technically called Backlinks. Along with getting more traffic to our website, a backlink from a reputed website can help our website boost its ranking on search engine result pages.

 

[ Digital Marketing Interview Questions #53 ]

Explain outgoing links.

Links which take the user from our website to an external domain is called outgoing links. These links contain domain which is different from the original websites. They provide more information and quality to the website and greatly enhance the user experience. These outgoing links are counted as third-party votes which improve the ranking of the webpage.

 

[ Digital Marketing Interview Questions #54 ]

What are the factors which are the most important for increasing the ranking of the website for Google search engine?

Relevant and Quality Content that is properly optimized for search engines with effective backlinks are the major factors that determine the ranking of the webpage on SERPs.

 

[ Digital Marketing Interview Questions #55 ]

What is RankBrain?

RankBrain is a part of the Google algorithm which makes use of AI and Machine Learning to refine its search results and determine the most relevant search results for a particular query entered on the Google search query box.

 

[ Digital Marketing Interview Questions #56 ]

What is HTML Sitemap?

An HTML sitemap contains a bulleted list of anchor texts ( clickable text in a hyperlink) to various pages or posts of a website.  It allows site visitors to easily navigate a website.  In terms of analogy, a sitemap is to a website what a content page is to a book.

The original purpose of a sitemap was to enable site visitors to locate items of the website quickly and easily instead of navigating through the site menus. It was also used by users to locate a topic they were unable to find directly on the site through site search or site menu navigation.

To Learn More: 10 Things You Must Know About HTML Sitemap 

 

[ Digital Marketing Interview Questions #57 ]

Explain XML Sitemap.

Extensible Markup language (XML) sitemap is created to improve the functionality of the search engine. The number of pages contained in the particular website is conveyed to the search engine. The last update frequency and modification of individual pages of a website is also mentioned as part of the XML sitemap to improve the indexing within the search engines.

 

[ Digital Marketing Interview Questions #58 ]

How do you find out whether the website is indexed in Google or not?

The best way is to make use of the Google Search Console tool. Add the website on the dashboard and verify the ownership. Click on the “Index Status” option which conveys the number of indexes. Another way is to type “site: domainname.com” on the search bar and the indexes if any, is shown on the SERP.

 

[ Digital Marketing Interview Questions #59 ]

What are doorway pages?

Web pages that are created to rank high for specific search queries and they appear on search engine result pages. But, when a user clicks on that link on SERPs, they are redirected to some other page or site that does not rank on its own( sites with content related to porn or gambling). Sometimes it is also called deceptive redirection.

 

[ Digital Marketing Interview Questions #60 ]

Which are the common doorway pages?

Cloaking and redirecting pages are common doorway pages.

 

[ Digital Marketing Interview Questions #61 ]

Give a brief explanation of Google Analytics.

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

 

[ Digital Marketing Interview Questions #62 ]

What is Domain authority?

Domain authority is a performance metric which was developed by Moz to rank a website from 1-100. A higher domain authority means the website attracts more traffic and has gained more trust among users and search engines. 

 

[ Digital Marketing Interview Questions #63 ]

What is a responsive website?

A website which is able to accommodate its physical dimensions according to the orientation and the device used is called a responsive website. It provides enhanced user experience and easy navigation throughout the website.

 

[ Digital Marketing Interview Questions #64 ]

Differentiate between digital marketing and branding.

A brand is differentiating promise that you make to link your product or service with the customer. A brand is an emotion that is built in the minds of the customers. Yes, you read it right! A brand resides in the minds of the customers. The process of making brand reside in the customer’s mind is called branding and the methods used for branding is called branding strategies or brand building strategies.

The techniques and tools of digital marketing like SEO, SMM, SEM etc. can be leveraged to build a strong brand for a particular business.

Digital Marketing Interview Questions  – PPC Category

[ Digital Marketing Interview Questions #65 ]

What is Google AdWords (Google Ads) Remarketing?

Google AdWords (Google Ads) Remarketing is a type of targeted advertisement. Remarketing is a way to connect with leads who previously interacted with your website or mobile app.

It allows the advertiser to strategically position their ads in front of these audiences as they browse Google or its partner websites, thus helping you increase their brand awareness and remind those audiences to make a purchase

Digital Marketing Interview Questions – General Category

[ Digital Marketing Interview Questions #66 ]

Describe some limitations of digital marketing.

Digital marketing does not give the opportunity for the user to get an experience of the product in a first-hand manner since it is not tangible in nature. Another disadvantage is that the product/service might not be the same as that advertised on the web platform.

Digital Marketing Interview Questions – SEO Category

[ Digital Marketing Interview Questions #67 ]

What is Accelerated Mobile Pages (AMP)?

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.

AMP enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. It is considered as one of the SEO ranking factors.

Digital Marketing Interview Questions  – PPC Category

[ Digital Marketing Interview Questions #68 ]

Give the names of some Google AdWords (Google Ads) extension.

  • Callout extensions
  • Affiliate location extensions
  • Site link extensions
  • Call extensions
  • Promote extensions
  • Structure snippet extensions

 

[ Digital Marketing Interview Questions #69 ]

How can conversion rates be improved?

Conversion rates can be improved by making use of different layouts, styling and the functionality on the webpages. Also, website content too becomes an important factor for improving conversion rates.

Conversion Rates are highly product/service dependent. A high amount of testing has to be carried out in order to arrive at the optimum webpage design. Experiments have to be carried out with different site elements, especially on the main landing page of the web domain.

 

[ Digital Marketing Interview Questions #70 ]

What is Pay per click advertising (PPC)?

PPC is a method to increase traffic effectively through paid ads or sponsored ads. In this method, the publisher is paid by the advertiser when the ad is clicked upon. Therefore, in simple words, it is the amount spent to make sure that a user clicks on the advertisement. Some of the examples of publishers include Google (Google Ads), Facebook Ads, Native Ads by companies like Taboola, Columbia, etc.

 

[ Digital Marketing Interview Questions #71 ]

Explain the Flat Rate PPC Model?

In this model, the advertiser and publisher reach an agreement about the fixed rate for a single click. In most cases, publishers maintain a rate card that lists the PPC rates that vary depending on the different areas of their website or network websites.

The pricing also varies depending on the content on the web pages. If a webpage has content that attracts more number of valuable visitors, then, PPC ads on such webpages are priced higher compared to other webpages that attract less number of visitors.

However, advertisers can negotiate with the publishers for lower rates especially when committing to a long-term or high-value contract.

 

[ Digital Marketing Interview Questions #72 ]

Explain the Bid Based PPC model?

In this model, the publisher hosts an auction wherein advertisers place their bids and the highest bidder is chosen by the publisher. It is to be noted that, in Bid Based PPC model, along with the highest bidding, it is also important to maintain a good quality score(in case of Google Ads) to be eligible for advertisement.

 

[ Digital Marketing Interview Questions #73 ]

What are the characteristics of an effective PPC model?

For PPC campaigns to be effective in nature, the keywords used to target the audience must be relevant and appropriate. It should be moderately exhaustive so as to contain all the relevant keywords. Avoid irrelevant keywords.

Also, the webpage content used for advertisement must contain the keywords and should match with the keywords used to target the audience.  Apart from these, the ad content should be attractive enough for the target audience to click on the ad.

 

[ Digital Marketing Interview Questions #74 ]

How should an effective PPC campaign be executed?

An effective PPC campaign must be capable of adding more keywords so as to expand the reach of the PPC model.

  • Underperforming keywords must be reviewed and removed from the AdGroup if necessary. This improves CTR and Quality Score.   
  • Split the ad into smaller groups (say ‘AdGroups’ to increase its penetration.
  • Make use of negative keywords to further optimize the website search to laser target the right audience.
  • The webpage content used for advertisement must contain the relevant keywords and should match with the keywords used to target the audience. 
  • Apart from these, the ad copy content should be attractive enough for the target audience to click on the ad.

 

[ Digital Marketing Interview Questions #75 ]

What makes the landing page in a PPC advertisement attractive?

A powerful and eye-capturing headline is very important for making an attractive landing page. The description of the headline must be apt, relevant and to the point. The page must be navigable. The text must be supported with the help of attractive images. Relevant surveys and Google forms can be used to capture information from the customer. Lastly, testimonials can be given from satisfied customers to ensure that the new customers get a proper review of the product/service.

 

[ Digital Marketing Interview Questions #76 ]

Mention some key performance metrics which can be used to measure the success of paid search campaigns.

  • Quality Score
  • Click through rate
  • Conversion Rate
  • Wasted Spend
  • Cost per conversion

 

[ Digital Marketing Interview Questions #77 ]

Mention some of the popular PPC tools.

  • Google Keyword Planner
  • Google Trends
  • iSpionage
  • Wordtracker
  • Search Monitor
  • SimilarWeb
  • Semrush
  • Spyfu
  • Campaign Watch
  • Ahrefs
  • Whatrunswhere
  • Buzzsumo

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #78 ]

Explain cloaking with respect to Black Hat SEO.

Cloaking is a black hat SEO technique. Cloaking is showing different versions of content to spider and web page user based on IP addresses. When the webpage identifies the user as a spider, a version of the webpage is shown to it that is totally different from the version that is shown to the actual webpage user. This is another form of redirection.

 

[ Digital Marketing Interview Questions #79 ]

What is the robots.txt file?

“robots.txt” is a text file that instructs search engine bots (also called as “crawlers” or “spiders” or “User agents”) on whether they are allowed or disallowed to crawl and index certain parts of the website.

Because “robots.txt” file contains information about how search engine crawlers should crawl the entire website. This is the first file that crawlers look for in when they arrive at a website for crawling and indexing purpose.

To Learn More: A Fundamental Understating Of robots.txt 


[ Digital Marketing Interview Questions #80 ]

What are rich snippets?

Featured texts which can be seen at the top of the SERP, sometimes supplemented by an image, are called rich snippets. Rich snippets can be used to gain better results on the SERP and make it much more informative. Structured Data is considered as one of the ranking factors in SEO among SEO experts.

To Learn More: Structured Data In SEO 

 

[ Digital Marketing Interview Questions #81 ]

Do you know anything about the Hummingbird algorithm by Google?

Hummingbird’s main idea was to take up the user queried keyword and understand that user’s intent behind the queried keyword and return results that are more relevant to the user’s actual intent.

This is achieved with the help of natural language processing which uses the context of the keyword queried and its internal meaning rather than the keyword itself. It is also called latent semantic indexing and makes use of synonyms of the keywords. Such a search is also called “semantic search”. In other words, the Hummingbird algorithm update gives more of a personalized search experience

 

[ Digital Marketing Interview Questions #82 ]

What are the features of the Hummingbird search algorithm?

Hummingbird tries to focus on the meaning of the words which have been entered or searched. The features of Hummingbird that set it apart from other search algorithms is that it pays more attention to each word in the query entered by the user and the complete meaning of the sentence is taken into account, rather than putting the focus on particular words.

 

[ Digital Marketing Interview Questions #83 ]

Explain directory submission in SEO.

Directory submission is the listing of web addresses which provides useful details about various web directories under different categories. It provides greater online presence and exposure which leads to more popularity among both users and search engines. There are free as well as paid options with this service.

 

[ Digital Marketing Interview Questions #84 ]

Explain Article submission in SEO.

It is an off page SEO optimization technique. It presents the articles to online article submission directories like EzineArticles, GoArticles, ArticleTrader. The article submitted can link back to your website through hyperlinks in the content for SEO benefit.

Search engine rankings can be increased by publishing content on third party websites. Two types of websites exist where articles can be published. The first one is the website which provides Content Management Software (CMS) like WordPress.com. The second type is a more direct mode wherein the admin or the editor of the website has to be pitched for submission requests.

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #85 ]

Explain business directory.

A business directory is a website which contains lists of information about businesses wherein all the businesses are categorized according to various criteria. Business type, location, employee size, product type, and service type are some of the popular criteria for business directory listing.

 

[ Digital Marketing Interview Questions #86 ]

Explain RSS Feed.

RSS (Really simple syndication) is a popular way of delivering web content which is dynamic and changes regularly. RSS feed is apt for news websites where the content keeps getting updated every moment.

This web content includes headlines, notices, and mainstream content. Computer programs make use of this file to organize the entire content and make it user-friendly. RSS feeds provide updates and aggregates data from different websites to make it easier for the user to access and consume information.

 

[ Digital Marketing Interview Questions #87 ]

What is guest posting?

Guest posting allows people to create their own content and publish it on an external website. The guest author’s name is generally mentioned along with his/her short description on the website where the post is published.

Blogs are very popular among guest authors. Guest posts increase the reputation and credibility of the author in his/her business niche.

While writing a guest post on other websites, the authors can link back to their own website which is an SEO advantage. It provides with a higher number of backlinks while refining the content at the same time.

 

[ Digital Marketing Interview Questions #88 ]

What are Google site links?

Google site links are the sub-listings which appear below the first link on the SERP. They take the user to the subpages of a website making the website more navigable. These are user-friendly steps which have been ingrained in the Google search engine algorithm.

 

[ Digital Marketing Interview Questions #89 ]

What is keyword frequency?

Keyword frequency is the number of times a single keyword has been repeated in a single webpage. A higher, but moderate keyword frequency (after keyword stemming) is more desirable as it leads to a more refined search.

The keyword frequency should be sufficiently high but it shouldn’t be too high. If it is too high, the search engine blacklists the page citing keyword stuffing as the problem. Keyword Stuffing is a black hat SEO technique and invites a Google Penalty.

 

[ Digital Marketing Interview Questions #90 ]

What is keyword density?

Keyword density is used to ascertain whether a webpage is in line with the keywords entered by the user. It is the number of times the keyword appears with respect to the total number of words present in the webpage.

Keyword density = (Keyword frequency/ Total number of words) * 100       

 

[ Digital Marketing Interview Questions #91 ]

Why keywords are very important?

Keywords play an important role in SEO as it makes it possible for potential visitors to find your website content via search engines. Right kind of keywords brings in the right traffic to the website. So, basically, keywords connect the search engine to your website. A database of keywords is stored in the search engine and when the search is done, the best possible keyword matched webpages come up in the SERPs.

 

[ Digital Marketing Interview Questions #92 ]

How many keywords can be used on website content for SEO purpose?

There is no rule or method to find the right number of keywords to use in SEO. The numbers can be from 1 to 15 or 20. The safest number to play by could be to work with one or three main keywords plus latent semantic keywords. Align website content and keywords in such a way that, it looks like a natural sounding text. Avoid keyword stuffing.

 

[ Digital Marketing Interview Questions #93 ]

How to find good keywords for SEO?

To find good keywords it is important to do the keyword research, make a list of relevant topics and fill those topics with the right keywords. The most efficient way of filling out the keyword bucket is when you consider Google’s suggestion while searching your phrase on Google. Have a mix of head terms and long tail keywords in each bucket.

To Learn More: Keyword Research Techniques 

 

Digital Marketing Interview Questions  – SMM Category

[ Digital Marketing Interview Questions #94 ]

What are the key performance indicators for social media marketing?

There are many KPI’s like traffic data, shares and comments, number of active followers, connections and views on the content. It is fairly important to track the right key performance indicators and plan your budget and strategy accordingly.

 

[ Digital Marketing Interview Questions #95 ]

What is the use of using Google + in business?

Google + is a unique tool that gives higher chances for companies to rank on Google. It can help get the business indexed instantly and thus increase the traffic. Also, if Google + is integrated with the company’s LinkedIn, Facebook or other social media platforms it can give business a good growth.

IMPORTANT NOTEAs Google has shut down the Google+ project, it can no more be used for marketing purposes.

 

[ Digital Marketing Interview Questions #96 ]

How can you leverage Facebook Search?

Facebook’s search is technically called Graph Search. Social relevance and interest data are taken into consideration while delivering search results, making it both unique from search engines and powerful because of all the social data.

You can find out about the audience who has similar interests as yours and your business, hashtags help in understanding what is trending, find interests of your fans, view competitors fans, etc. Key in a keyword related to your business niche and you can find out what is the latest trend, news or discussion happening on a real-time basis. This data can be used for preparing your internal business strategy.

 

[ Digital Marketing Interview Questions #97 ]

What are the success tracking techniques for social media marketing?

To know if you’re on the right track and improve the performance, there are relevant successes tracking techniques. You can use tools like Google analytics to know how much traffic is directed to your website from the social media channel.

Monitor the analytics to know total pages viewed, time spent on page, demographics of the people visited. The more insights analytics give, the easier it is to know to review the success of the campaign.

 

[ Digital Marketing Interview Questions #98 ]

How can you know the competitors of a company and an efficient online marketing strategy used by them?

Companies are very much interested in knowing who their competitors are and what marketing strategies have they adopted. There are many ways to do it. Manually, you can use search engines like Google to understand how big is their online presence. You can visit their social media pages to see how active they are and what their fans and customers are talking about them.

Using paid tools like Ahrefs, SEMRush, Owler, etc. you can get even more clarity about their online strategies.

Digital Marketing Interview Questions  – PPC Category

[ Digital Marketing Interview Questions #99 ]

How to improve conversion rate in Google AdWords?

Using the right keywords, posting ads that attract the right target users to the landing page can improve the conversion rate. Also, it is equally important to improve the quality of landing page like page load speed, design, and graphics.

 

[ Digital Marketing Interview Questions #100 ]

What is ad-rotation?

In PPC campaigns, when you post more than one ad copy in your ad group, the ad copies will display one at a time in rotation. Ad rotation occurs when you place multiple ads in the same location on the web page.

 

[ Digital Marketing Interview Questions #101 ]

What is the difference between Rotating ads and Optimizing ads?

When you optimize ads, the ads with more clicks are generally displayed more often than others. Whereas, when ads are rotated, it displays all the ads equally. When ads are rotated, it gives a higher CPC average which is good for analyzing the campaign results.

 

[ Digital Marketing Interview Questions #102 ]

What is the importance of CTR (Click-Through-Rate)?

CTR determines the quality score of the ad. Higher the CTR, higher your Google quality score. CTR tells if the ad is relevant and thus increases ad ranking. Out of 10, a quality score of 8 or 7 is considered for good CTR.

 

[ Digital Marketing Interview Questions #103 ]

How to improve Google Quality Score?

To improve Google quality score there are three factors – keywords, ad copy and landing page. It is best to use small and targeted keywords for ads. Having a properly structured and organized campaign for Google ads (keywords, ad copy, and landing page)  is the key for good Google quality score.

 

[ Digital Marketing Interview Questions #104 ]

How CPC (Cost-Per-Click) is affected by increasing ad rank?

CPC or cost per click will be higher for ads that appear above the search results. If the ad ranking is high, CPC will be higher. For example, if four ads are displayed on SERP one below the other, the CPC for the topmost ad is higher compared to the lower ones.

 

Digital Marketing Interview Questions  – SMM Category

[ Digital Marketing Interview Questions #105 ]

Which social media content converts best?

It all depends on the target audience. Social media has its own perks. For the best conversion rate, you need to know which social media is the right fit for the company/product/service.

 

[ Digital Marketing Interview Questions #106 ]

What are the common mistakes done in social media marketing?

The most common mistakes made in social media marketing are inconsistency and impatience. Only posting occasionally and engaging customers sporadically will not get you leads. It takes consistent efforts and analysis to succeed in social media marketing. Always start off as slow and scale up fast.

 

[ Digital Marketing Interview Questions #107 ]

How will you determine the marketing budget?

There is no marketing math to know exactly what should be spending on digital marketing. For a start-up company, spending 10-12% of gross revenue is a good start to ramp up the marketing campaign. For an established company, spending 5%-10% is enough.

Again, it is a decision that needs to be collectively taken by the company management depending on the product/service, type of business, business age and many more other factors.

 

Digital Marketing Interview Questions  – E-Mail Category

[ Digital Marketing Interview Questions #108 ]

How often do you send emails to customers?

The frequency of sending emails to customers depends on the relationship between the company and the customer. Sending four promotional emails in a month is ideally the safest number.

Sending emails on a daily basis may end up becoming a nuisance to your followers and they may report spam to their service provider.

 

Digital Marketing Interview Questions  – General Category

[ Digital Marketing Interview Questions #109 ]

What is a good content marketing strategy?

A good content marketing is when writing serves the interest or agenda set by the company. If a company attracts more customers through attractive content (in the form of text, videos, audio, etc.), it means they follow a good content marketing strategy.

Realize that, for a good content marketing strategy, content is the only factor that attracts and engages the customers. Good content marketing is the secret behind several successful digital marketing campaigns.

Content Marketing includes writing user-loving and SEO optimized content (in the form of text, videos, audio, etc.), and publishing it on various social media channels via organic and paid methods.

The end goal of content marketing is to first attract and later convert the qualified leads into paying customers. Content marketing is a subset of Inbound Marketing Methodology.

To Learn More: Content Marketing Guide 

 

Digital Marketing Interview Questions  – E-Mail Category

[ Digital Marketing Interview Questions #110 ]

Why is email marketing important?

Email marketing is very important during the convert and nurturing stage while following the inbound marketing methodology. Email marketing is the easiest way to reach out to the targeted audience at once. There is always a goal and strategy behind email marketing campaign. It is also used to build trust and credibility with the target audience. Email marketing is said to be more efficient while nurturing leads through storytelling.

 

Digital Marketing Interview Questions  – General Category

[ Digital Marketing Interview Questions #111 ]

Does more traffic on your website translate into more sales? Why or why not?

More traffic does not necessarily mean more sales or revenue. Getting the right kind of traffic is much more important than getting random traffic. There exist many regional variations to traffic which have to be taken into consideration. Increasing traffic that is more in line with the product/service offered by the website is a much more efficient way to increase revenue and sales.

 

Digital Marketing Interview Questions  – PPC Category

[ Digital Marketing Interview Questions #112 ]

What is paid traffic?

When you pay a publisher (like Google AdWords or Facebook Ads) to generate traffic towards your website, they are called paid traffic.

When an advertisement has been designed and payment is done so as to appear in the top rankings of the search results, a large amount of traffic is generated through it. The platform is Google and the paid program is called Google AdWords (Google Ads). The ads appear above the organic search results with Ad symbol prefixed to the link displayed.

Same with Facebook is called Facebook Sponsored Posts. This traffic is called paid traffic.

Google Ads and Facebook Ads are just two examples. They are many other forms of paid traffic.

 

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #113 ]

What is organic traffic?

The traffic that a website attracts through search engine results using SEO technique is called organic traffic. The user enters one of the keywords that the website is using, the link of the website shows up on the search results page and the user clicks on the link. This is how organic traffic is generated.

 

Digital Marketing Interview Questions  – General Category

[ Digital Marketing Interview Questions #114 ]

Which type of traffic should a business focus on?

This decision is generally taken by the marketing division of the company. The main attribute on which this decision depends is the rate of traffic generation required.

Paid traffic should be the way to go if fast traffic generation is required. Organic traffic should be considered if a solid base for the business has been constructed. Paid traffic can backfire if the business is on a shoestring budget and if hasty decisions are made by the management.

Therefore, buying power and the traffic rate required to decide the type of traffic that the business should focus on.

 

[ Digital Marketing Interview Questions #115 ]

How to attract organic traffic from different countries?

Translating the content of the website in different languages can help a lot in attracting traffic from different countries. China and India constitute around 40 percent of the world’s population. Therefore, Mandarin and Hindi versions of the website should definitely be considered by the management team of the website. 

 

[ Digital Marketing Interview Questions #116 ]

Is translating the website to different languages sufficient to attract customers from different parts of the world?

No, translating to different languages will not suffice in attracting more customers from different parts of the world.

The content should be optimized and adapted to different markets to attract the local population of the country after translation has been done.

Keyword research must be done in different markets to ensure that the relevant traffic is attracted to the website based on relevant keywords and the website is ranked higher in the search results of that country for targeted keywords.

 

[ Digital Marketing Interview Questions #117 ]

How is link intersection done?

Rather than asking a website for a link through email, link intersection can be done effectively by emailing someone who is linked to 3-4 websites who are your competitors.

When someone is linked to few of your competitors, this sends a message that they are willing to link with websites in your industry and are also open to link with you since they are already linked to your competitors.

 

[ Digital Marketing Interview Questions #118 ]

Which tool would you suggest for finding websites who are linked with your websites?

‘Ahrefs’ is the tool which can be used for finding websites for linking purposes. Select the ‘Link Intersect’ feature. Enter the competitor’s domain name and your domain at the bottom. A report containing websites that have linked with your competitors but haven’t linked with you will be generated.

 

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #119 ]

How can images be used to build links?

Custom images are the way forward for image link building. Using images bolsters your content and gives you the opportunity to increase your links. If you aren’t a designer, tools like ‘Canva’ can be used. Freelancing designers can also be hired by uploading the image creation work on ‘Fiverr’. Over time, other websites will use your custom images. This is the time when you ask these websites to give you the credit and link back.

 

[ Digital Marketing Interview Questions #120 ]

How is link reclamation done?

Link reclamation is the process of reclaiming (or getting back) lost backlinks. It means, you had a backlink from an external website and now you have lost it. Link reclamation is an activity to get back lost links. So you take steps to try to reclaim it.

Some of the reasons for losing backlinks are as follows:

  • The author removes your link from the linking page;
  • The linking page no longer exists (404 error);
  • The linking page gets (301) redirected;
  • The linking page is no longer indexed in Google*

First figure out which are those pages that have lost its backlinks from external websites using any of the tools available in the market like Ahrefs, SEMrush, Buzzsumo, Siteexplorer, etc. Later email those website owners about the lost backlinks and request them to link back again. The E-mail should be worded properly so as to be flattering and politely asking for linking back as well.

 

[ Digital Marketing Interview Questions #121 ]

What is ‘Hreflang’?

‘Hreflang’ is used to specify the language and geographic curtailment for a document or a webpage. It is used by search engines to interpret the document and also employed by webmasters to impart a greater clarity to the linguistic and geographical targeting of a webpage.

 

[ Digital Marketing Interview Questions #122 ]

Why should you prefer subdomains over subdirectories?

Subdomains are treated as a separate site, which makes it faster to rank them. International variation of the domain can be registered separately and can be forwarded to the respective subdomain.

 

Digital Marketing Interview Questions  – Tools Category

[ Digital Marketing Interview Questions #123 ]

Which countries should be chosen first while employing a country based approach towards digital marketing?

Using Google Analytics to assess the kind of traffic attracted to your website gives a great amount of understanding for future decisions. The background and linguistic choices of the traffic should be assessed. It should also be noted whether the traffic is buying the product/ service or not. Once all this is taken into consideration, the decision about new market entry can be taken by the management team.

 

[ Digital Marketing Interview Questions #124 ]

Have you worked with or at least heard of “Tailwind”? If yes, what is it used for?

Tailwind schedules content on Pinterest and Instagram. It re-pins the posts on Pinterest by making use of a posting schedule. The posting schedule is based on traffic and audience engagement. It is an ideal tool for increasing your followers and managing the pins that have been shared.

 

[ Digital Marketing Interview Questions #125 ]

Have you worked with or at least heard of “Hootsuite”? If yes, what is it used for?

Hootsuite is a tool which schedules posts and keeps a tab of your social media posts at a single place. Team members can also connect with each other to manage multiple business accounts together.

 

[ Digital Marketing Interview Questions #126 ]

Have you worked with or at least heard of “snip.ly”? If yes, what is it used for?

Snip.ly is a content curation tool which adds a call-to-action on every social media post and blog. Links can be personalized with different themes, fonts, logos, colors to increase conversions and visibility.

 

[ Digital Marketing Interview Questions #127 ]

Have you worked with or at least heard of “Feedly”? If yes, what is it used for?

Feedly is a super convenient content curation tool wherein all of your favorite blogs are collected in a single place and sorted according to the number of shares the articles has. It makes scrolling through them easier and also helps in sharing them on your social media feed conveniently.

 

[ Digital Marketing Interview Questions #128 ]

Have you worked with or at least heard of “LeadPages”? If yes, what is it used for?

LeadPages is a tool which helps in making mobile-friendly landing pages. It offers the option of integrating the landing page with your email automation software and also offers lead magnets.

 

[ Digital Marketing Interview Questions #129 ]

Have you worked with or at least heard of “ClickFunnels”? If yes, what is it used for?

ClickFunnels is a convenient tool for building a series of landing pages which h capture the email addresses, sell a variety of products and allow people to register for different events and seminars.

 

[ Digital Marketing Interview Questions #130 ]

Have you worked with or at least heard of “UberSuggest”? If yes, what is it used for?

UberSuggest is a tool which provides new keywords and blog topics. A simple keyword is typed into the ‘suggest’ tool and UberSuggest delivers similar results. It also provides Google trends data and the newer results can be expanded further to discover even more related keywords. It is another useful tool for implementing SEO campaigns.

 

[ Digital Marketing Interview Questions #131 ]

Have you worked with or at least heard of “Yoast Plugin”? If yes, what is it used for?

Yoast is an SEO optimization plugin for WordPress platform. It is used to add keywords to meta tags and other information needed to help improve the visibility of our websites on search result pages.

It increases the ease with which Google reads the page and also increases the chances of a higher ranking in the search results.

 

[ Digital Marketing Interview Questions #132 ]

Have you worked with or at least heard of “MeetEdgar”? If yes, what is it used for?

MeetEdgar is one of the most versatile digital marketing tools available. It has the ability to deliver innovative content. It also allows one to add tweets and LinkedIn updates which can be separated into a variety of categories. These categories can be scheduled so as to post them on different social media platforms at a time decided by the user.

 

[ Digital Marketing Interview Questions #133 ]

Have you worked with or at least heard of “OptimizePress”? If yes, what is it used for?

OptimizePress is used to design pages which are similar in functionality and layout. It includes a lot of templates and provides the option of editing landing pages in real-time.

 

Digital Marketing Interview Questions  – SMM Category

[ Digital Marketing Interview Questions #134 ]

How to increase the number of followers on LinkedIn?

The first step is to ensure that your profile is complete and all the information that you’ve filled is credible. Update your status to make sure that your connections stay informed and up-to-date with your profile.

Quality Content Marketing is the key. Share your knowledge base through presentations and other materials so that you become a relevant resource for your connections. Promoting events which you are planning to attend also helps in meeting new people and increasing your connections.

Lastly, be honest and genuine about yourself and people will definitely respond.

 

[ Digital Marketing Interview Questions #135 ]

How to use community features on LinkedIn to increase visibility?

Community or Groups can be used wherein people of similar interests and expertise can join. This ensures that you are continuously learning and sharing information about your business niche. It also helps in increasing your followers.

Answering questions posted by other people will also help in gaining visibility. In this way, you generate awareness about you and your business.

Company pages can also be used to gain more insight into different competitors and people looking for new jobs. These insights can be later used for the benefit of strategizing marketing activities for your business.

 

[ Digital Marketing Interview Questions #136 ]

How to market your business or website using LinkedIn?

Reach out to new customers and clients by using your connections. If the prospective client has a common connection with you, you can ask the common connection to introduce you to the potential customer or client.

Paid advertisement is another feature of LinkedIn wherein you can advertise your product or service. The impact of your content can be assessed by using the inbuilt analytics capability of LinkedIn. This helps in identifying the target market and content can be molded accordingly.

 

Digital Marketing Interview Questions  – APP Category

[ Digital Marketing Interview Questions #137 ]

What is app store optimization?

App store optimization is the process wherein the visibility of an app is improved significantly in the Google App store. It helps in improving the number of downloads and visibility of the app. It is an important parameter for brand awareness and loyalty. App store optimization is based on CRO (conversion rate optimization) and keyword research.

 

[ Digital Marketing Interview Questions #138 ]

What is firebase indexation?

Firebase indexation is the process of making sure that the content in your app is within Google’s search listings which helps in improving downloads and sales of the app. It increases user engagement and user retention by directly taking the user to the app from the search results.

 

[ Digital Marketing Interview Questions #139 ]

Mention the basic steps in Firebase indexation.

  • Set up universal links which help in enabling apps to process HTML based URLs
  • Build appropriate index (Applicable for Android only) to refine public content indexing. Personal content indexing can also be incorporated wherein information is not shared with Google servers and only portrayed on the user’s device.
  • Log User Actions (Applicable for Android only) to give a more personalized experience. It increased customer experience and also leads to customer retention.
  • Test the implementation to get an idea of the whole process.

 

[ Digital Marketing Interview Questions #140 ]

How is linking done between apps and websites in Android devices?

Use the firebase assistant in the android studio to connect the app with firebase. Add the app indexing library to the project. Define the structure of the app and the corresponding app screens must be constructed in such a manner to match HTTP URLs.

 

[ Digital Marketing Interview Questions #141 ]

How is linking done between apps and websites in iOS devices?

Upload the code called ‘Associated Domains Entitlement’ in Xcode which describes the domain associated with the app. After this is done, the ‘app-to-site association JSON file’ is uploaded on each of the domain.

 

[ Digital Marketing Interview Questions #142 ]

What are Universal App Campaigns?

Universal App campaigns (UAC) is a tool which helps users to find new and innovative apps across a variety of platform belonging to Google which includes Google Play, Google Search, YouTube, and Gmail. The entire app installing campaigns which are a part of AdWords will now be a part of Universal App Campaigns. Machine learning is used to automate the promotion of apps and

 

[ Digital Marketing Interview Questions #143 ]

How to manage UACs?

Update the bids by setting up a target CPI/CPA and modifying it according to the performance of the campaign is the first step in managing UACs.

Budgets can be adjusted by 20 percent on both sides to avoid drastic changes in performance. A space of around 100 conversions should be given before another update is performed so as to provide a considerable cushion for the automation to respond to the newly entered inputs.

Make sure that you include a clear call to action when it comes to ad text. Standalone sentences work best in creating a unique selling point.

 

Digital Marketing Interview Questions  – PPC Category

[ Digital Marketing Interview Questions #144 ]

Mention some of the new features of the Google Ads Keyword Planner.

  • Grouped ideas- Keywords can be added to an existing or a new group to share it across your business.
  • Increased monthly search details – A monthly trends bar chart is provided which shows more details about the search volume quantities and also gives the monthly breakdown of the search data.
  • Competition column – A competition column is provided which portrays the competitiveness of the ad placement. The number of ad slots filled among the total number of ad slots available gives the index for the competition column.

 

[ Digital Marketing Interview Questions #145 ]

How does the budget planner forecasting tool work in Google Ads?

A budget plan is created based on the number of clicks or conversions. After the variables are set, a draft budget plan is generated by Google Ads. A grey point is shown in the forecast chart which shows how the campaign is going to perform. The blue line shows the change in budget impacts the key metric under consideration.

 

[ Digital Marketing Interview Questions #146 ]

How are forecasts calculated by Google Ads?

  • Forecasts are directional in nature and are the data is updated after every 48 hours. Auction data and recent campaign history are used for forecasting.
  • The business type is established and according to holidays and seasonal traffic is taken into consideration.
  • The start date is also another important metric for forecasting. The accuracy of the forecast is directly proportional to the closeness of the start date.

 

[ Digital Marketing Interview Questions #147 ]

What is the function of Google Ads API query builder?

The Google Ads API Query Builder makes use of the newly formed Query language which returns the results for different metrics. It filters and sorts the result set on the server and returns it on the user’s application.

In simple words, the AdWords Query Builder (AWQB) classes can help you generate the AdWords Query Language (AWQL) strings for pulling data from AdWords API reporting and other services

 

[ Digital Marketing Interview Questions #148 ]

How does the Google Ads API query builder work?

The resource is selected depending on the needs of the user. The resource options include campaign, bid modifier, labels, etc. After this is done, fields and metrics which relate to the resource are chosen. Finally, filters and sorting are applied to the query.

 

[ Digital Marketing Interview Questions #149 ]

Why should companies opt for PPC based advertisement?

PPC based advertisements (especially Google AdWords or Google Ads) are apt for demand fulfillment marketing strategy. The main two reasons are

  1. Users provide their commercial intent through their search queries. Therefore, companies can acquire the ability for targeted ads through this.
  2. PPC based advertisement provide an increased amount of measurability and tracking.

 

[ Digital Marketing Interview Questions #150 ]

How does platform based social media analytics work?

Platform-based social media analytics are tools which are inbuilt into the social media platforms. They help in aggregating the data generated by users and different strategies are devised for various social media platforms. Each account is a unique entity. Common platforms include Facebook, Twitter, and YouTube, etc.

 

[ Digital Marketing Interview Questions #151 ]

What are ad extensions in Google AdWords or Google Ads?

Ad extensions (on Google AdWords or Google Ads) help in providing extra information to the users along with the main link of your ad on search results. They are dynamic in nature and provide different experience based on the device and the location of the user. They vastly improve click-through rates (CTRs).

 

[ Digital Marketing Interview Questions #152 ]

What are callout extensions in Google AdWords or Google Ads?

Callouts are created with the intention to highlight benefits and offers to the user. They cannot be clicked and modified by the user. Highlighting is the major function of callout extensions. Examples include “Free Shipping”, “Free Returns” etc. They are generally scheduled taking the user location, device and local time into account.

 

[ Digital Marketing Interview Questions #153 ]

What are site link extensions in Google AdWords or Google Ads?

Extensions which take the user to other pages of the web domain are called site link extensions. They have to be created by taking the device and the location of the user into account. They are generally made in a list format for ads in the top position of the layout. Brand searches and non-brand searches are an integral part of site link extensions. Site links can be scheduled to show up at particular times of the day, week or month.

 

[ Digital Marketing Interview Questions #154 ]

What are call extensions in Google AdWords or Google Ads?

Call extensions are responsible for appending phone numbers with ads. Users can directly call the number by clicking the call extension if they are using a mobile device. These extensions are generally scheduled when the phones of the user are staffed. Google also displays the automated call extension using the number from the website. They can be created at the account or ad group level.

 

[ Digital Marketing Interview Questions #155 ]

What are message extensions in Google AdWords or Google Ads?

These are available only on mobile devices. They are capable of sending and receiving text messages. They can be created at the account, ad group or campaign level. A message can be composed which populates and transmits after a user clicks on the extension of the message.

 

[ Digital Marketing Interview Questions #156 ]

What are location extensions?

Physical businesses make use of location extensions. Google My Business account is linked with the AdWords account. They are capable of displaying video-based ads. They redirect the user to the Google Maps application. Distance to the location is also specified if the user is on his cell phone. Ratings, photos, and reviews are also mentioned in this extension.

 

[ Digital Marketing Interview Questions #157 ]

What are affiliate location extensions?

Brands can make use of this extension to help the users find a particular product at nearby locations. This extension is particularly helpful for retail-based products, automobile products, and products of a similar nature.

 

[ Digital Marketing Interview Questions #158 ]

What are price extensions?

Clickable extensions which provide prices for products/services offered by the business are called price extensions. It provides an enhanced customer experience and also has the capability to accommodate as many as eight price extensions simultaneously. These extensions are desktop and mobile compatible as well.

 

[ Digital Marketing Interview Questions #159 ]

What is Google app indexing?

Google App Indexing is a complex system which provides the user with a variety of listings in Google Search Results and takes them to the apps on their Android/iOS smartphones or tablets.

 

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #160 ]

What is Google Search Console?

Google Search Console includes a collection of resources which helps website based businesses in monitoring the performance of their websites in the Google Search Index. Different features like search traffic, crawling data, search appearances and technical status updates related to website health are present to help the website owner.

 

[ Digital Marketing Interview Questions #161 ]

What is the difference between Google Analytics and Google Search Console?

Google Analytics: It is used to analyze and monitor website traffic. It doesn’t give you information related to issues/problems associated with your website.

Google search console: It is used to monitor the website and give necessary statistics on website traffic. Google Search Console also gives you information related to issues/problems associated with your website. It helps in identifying issues related to XML sitemap, robot.txt, URL structure and so on.

Once issues are detected, it enables the website owner to take appropriate action to rectify the website problems.

 

[ Digital Marketing Interview Questions #162 ]

Is HTTPS better than HTTP?

HTTPS (hypertext transfer protocol secure) provides an extra layer of security over HTTP. It is better to switch from HTTP to https, just because it’s secure and faster. Several search engines have recommended webmasters to enable HTTPS on their websites for better search rankings.

 

[ Digital Marketing Interview Questions #163 ]

What are the benefits of SSL?

SSL protects data. It makes sure that all information is encrypted and protects data against hackers and spammers. SSL certificate proves the authenticity of the website; hence it gives better search engine ranking. SSL also improves the customer’s trust.

 

[ Digital Marketing Interview Questions #164 ]

What is the difference between SSL and HTTPS?

HTTPS – HTTPS is the combination of HTTP connection which is data securing with SSL.

SSL – SSL is a secure protocol layer which works on top of HTTP. It provides a secure channel to the web server.

 

Digital Marketing Interview Questions  – General Category

[ Digital Marketing Interview Questions #165 ]

How do you stay updated with the latest digital marketing trends?

There are so many digital marketing blogs to get regular updates about the changes/updates/techniques. Some of the famous blogs are SearchEngineLand, SearchEngineJournal, Moz, HubSpot, etc.

 

[ Digital Marketing Interview Questions #166 ]

Can you tell the difference between branding and direct marketing?

Branding is a stage where a company creates its name, logo, design, and reputation. This usually is a long term process which is achieved with consistent and deliberate efforts.

Direct marketing is a marketing technique to reach potential customer through mediums like catalogs, flyers, pamphlets. Direct marketing over a period of time improves branding.

Digital Marketing Interview Questions  – SEO Category

[ Digital Marketing Interview Questions #167 ]

What is the use of anchor tag in SEO?

The anchor tag is used to make clickable text written on the hyperlink. It creates a link with the website/blog which is referred to as backlinks. Anchor tags will help in building backlinks which will increase the domain authority.

 

[ Digital Marketing Interview Questions #168 ]

What are the other names of internet marketing?

Internet marketing is also known by web marketing, online marketing, E-marketing, webvertising and digital marketing.

 

[ Digital Marketing Interview Questions #169 ]

What are the rules to keep in mind before writing meta description?

  • Use keywords in the meta description. Keywords should be separated with comma and spaces.
  • Avoid using duplicate words in the meta description. If you insert the same keywords, the search engine considers it as keyword stuffing and you stand high chances of getting penalized. 
  • Insert the important words and phrases in the beginning.
  • Do not cross the word limit of the meta description.

 

[ Digital Marketing Interview Questions #170 ]

How to prevent from getting your email spammed?

  • Check the spam score of your email domain.
  • Never use spam words in your email subject or body.
  • Keep the length of your subject less than 40 characters.
  • If you want to send email to multiple people, use BCC function.
  • Do a spam check before sending the email to multiple people.
  • Limit the email frequency to your subscribers.

 

[ Digital Marketing Interview Questions #171 ]

How to create image sitemap?

Google image extension in sitemap helps in providing additional information about the image in the website. This information includes the type of image, caption, title, alt text, description, location, and license.

 

[ Digital Marketing Interview Questions #172 ]

Why should I add image sitemap?

To give Google more information about images used in your blog or website, you need to provide image sitemap. This can be done easily using many freely available tools for generating image sitemaps.

Google gets a lot of request for images in the search query. Adding your image sitemap can help you rank your websites organically on the images vertical of SERPs. 

 

[ Digital Marketing Interview Questions #173 ]

What is video sitemap?

The metadata of the video is stored with the help of Google video sitemaps. This helps Google to understand the content of the video and rank it accordingly.  Whenever users search for the relevant keyword on the search engines’ search engines displays the thumbnail of those videos that matched with the keywords inserted with the video sitemap.

It also helps videos rank higher on the video vertical of the search engine result pages (SERPs).

 

[ Digital Marketing Interview Questions #174 ]

What are the benefits of video sitemap?

Adding video sitemap will help search engines understand the content of the video. It increases the visibility of the video in search engines video vertical. Also, the video gets featured on video.google.com search.

 

[ Digital Marketing Interview Questions #175 ]

What are the requirements for video sitemap?

  • Title
  • Description
  • Thumbnail URL
  • Raw video location
  • Published date
  • Duration
  • Category

 

[ Digital Marketing Interview Questions #176 ]

What is important between the two – bounce rate or exit rate?

According to Google’ definition:

  • For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
  • For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
  • Bounce Rate for a page is based only on sessions that start with that page.

To Learn More: Exit Rate V/S Bounce Rate 

 

[ Digital Marketing Interview Questions #177 ]

What is “exit rate” and “bounce rate”?

[ Same As Above Question And Answer  ]

 

[ Digital Marketing Interview Questions #178 ]

What is benchmarking?

It is a parameter that compares the website’s performance with the previous results and average set by the industry. Benchmarking helps in comparing the insights with the competitors. Every industry has a benchmark set and its goal is to cross the benchmark and set new records.

Digital Marketing Interview Questions  – General Category

[ Digital Marketing Interview Questions #179 ]

What is a sales funnel?

Sales funnel or sales process in streamlining the buying process from qualified leads to purchasing customers. Sales funnel has several stages and each stage has its own significance. The famous sales funnel (marketing model) is A.I.D.A ( Awareness, Interest, Desire, Action).

To Learn More: Understanding A.I.D.A marketing model 

 

[ Digital Marketing Interview Questions #180 ]

What are the elaborate stages of sales funnel?

  • Awareness phase – making the prospects aware of the existence of the website/ product/service
  • Interest phase – when the prospects start demonstrating an interest in a company/product.
  • Evaluation phase – This phase is an inch towards buying decision where prospects evaluate the company/ product and compare it with its competitors.
  • Decision phase – This stage is when the final decision is made and negotiations start.
  • Purchase Phase – In this stage, the final service/product is purchased.
  • Revaluation phase – To renew the contract, revaluation is as important as purchasing phase. In this phase, customer re-evaluates and decides to repurchase it or not.
  • Repurchase phase – This stage proves the customer as a loyal customer when repurchasing is done.

 

[ Digital Marketing Interview Questions #181 ]

What is behavior in Google Analytics?

Behavior report in Google analytics gives you an insight into how visitors move through your website and how they are engaged with your content. This can help you optimize your website performance and improve the conversion rate.

 

[ Digital Marketing Interview Questions #182 ]

What is map overlay?

“Map overlay” is a feature in Google Analytics that displays the traffic and engagement volume of the website by different regions and countries. The relevant and highest traffic gaining locations are colored dark to generate insights on the geography.

 

[ Digital Marketing Interview Questions #183 ]

How can you identify where visitors are clicking the most on your website?

The page analytics section of Google Analytics provides in-depth insights on where your site visitors are clicking the most and what pages are viewed the most.

 

[ Digital Marketing Interview Questions #184 ]

What is RPC in Google Analytics?

RPC or revenue per click is majorly used for E-commerce websites that gives insights on the revenue generated on a per click basis.

 

[ Digital Marketing Interview Questions #185 ]

Is there any difference between clicks and views?

Views are the total number of users that spent time on the website by viewing the website content. Clicks are when the viewer is engaging with the website content by clicking to a new page or browsing the website briefly.

 

[ Digital Marketing Interview Questions #186 ]

What is the formula for calculating ROI?

ROI or return on investment is calculated using the formula – (revenue – cost)/ cost

 

[ Digital Marketing Interview Questions #187 ]

What are the top key factors Google Analytics uses to track traffic?

  • Organic search
  • Paid search
  • Social
  • Direct
  • Referrals

 

[ Digital Marketing Interview Questions #188 ]

How to make a website mobile friendly?

A good and fast responsive website is important from both user and search engine point of view.

There are a few steps to make website mobile friendly –

  • Make blog/website mobile responsive
  • Use big font size
  • Compress images and CSS
  • Periodically give a mobile testing
  • Provide an easy switch from mobile view to desktop view
  • Turn ON autocorrect for forms.
  • Avoid using flash

To Learn More:  Tips To Make A Mobile Friendly Website 

 

[ Digital Marketing Interview Questions #189 ]

What does minify CSS mean?

Minifying CSS is a process of removing white spaces, line breaks, commands, block limiters and other unnecessary characters from CSS code. This will help the website to load faster, improves website response time and performance. It is researched that, a slow loading website can drop 20% of traffic.

 

[ Digital Marketing Interview Questions #190 ]

What are the ways to minify CSS?

This can be done by using online CSS minifying tools or plugins. Another way could be to manually reduce the code. Online tools to minify codes are cssminifier and, plugins are autoptimize, WP super minify etc. 

 

[ Digital Marketing Interview Questions #191 ]

How will you start marketing for a company that is 5 years old but hasn’t done a lot in marketing in the past years?

[ This is a very broad and tricky question. There is actually no right or wrong answer to such questions. Present your thoughts in clear crystal way so that interviewer understands your thought process. Imagine yourself in the situation given and suggest methods accordingly  ]

 

[ Digital Marketing Interview Questions #192 ]

What are some marketing trends that blew your mind?

[ Marketing is changing all the time, people are hungry for leads. This is the time to impress the interviewer with your marketing knowledge. Bonus point if you put forth a point interviewer wasn’t aware of. You can also give examples and use statistics. You can give examples of marketing strategies used by companies like “Google Pay”, “Ola”, “Uber”, “Swiggy” etc.

Also, if you have found any great marketing strategy used by a small vendor /small business near your place of stay/college or wherever it could be, that has made you feel “WOW”, take this opportunity to narrate what made you feel special about that particular business.  ]

 

[ Digital Marketing Interview Questions #193 ]

What’s your biggest marketing failure?

[ Sometimes even after weeks of planning, strategizing and running marketing campaigns, it is normal to fall flat failure. It is crucially important to understand the goals and metrics of your campaigns. If any campaign fails, analyzing results is really important. Talk about your failures and the lessons you learned from it.

If you have no experience in failing, you can say it upfront to the interviewer about your nil experience in the field of marketing. Also, you could give a hypothetical scenario about the possible chances of marketing failure that could occur taking a few marketing parameters. As an example, you could say, “Wrong customer analysis may lead to ineffective marketing strategies that could result in massive disaster”. Think, if you can bring up some scenarios like this.  ]

 

[ Digital Marketing Interview Questions #194 ]

What are the possible reasons behind the failed marketing campaign?

The goals of the marketing campaign might not have been set.

  • Lack of good quality and engaging content.
  • Lack of analyzing results from previous campaigns.
  • Not incorporating SEO
  • No proper strategy behind lead generation or conversion.
  • No proper documentation of marketing strategy.

 

[ Digital Marketing Interview Questions #195 ]

Are you aware of any best marketing campaign of all time?

One of the best marketing campaigns was done by Google for Google assistance. Google launched an artificial intelligence that makes calls, books appointments, text a person on behalf of the user. The launch event was such a blockbuster that nearly 900,000 people were talking about it online during the event launch.

If you have any other examples in mind, you are free to elaborate on this question. It’s an opportunity to demonstrate your interest in learning about marketing methodologies. It impresses interviewers.

 

[ Digital Marketing Interview Questions #196 ]

Name some brands with the best digital marketing campaigns?

[ You can name almost all companies that run an online business. Even offline too if you are aware of. Be prepared with the counter question to the answer for the above question – “What made you feel they have the best digital marketing campaign”. For this, pick a few parameters that make them unique and support the answer for the counter question.  ]

 

[ Digital Marketing Interview Questions #197 ]

Mention any lesson you learned from a successful marketing campaign?

The focus should be on building trust. Companies like Yelp, Glassdoor are trusted by everyone, which is why people prefer to believe what they’re reading there. Their marketing strategies always make sure that the audience is always at an advantage.

 

[ Digital Marketing Interview Questions #198 ]

How important is timing while running a digital marketing campaign?

The best example is Mastercard. Mastercard marketing campaigns are patient enough to wait until the right time. According to them, timing is everything. Perfect timing can maximize the audience to reach and create a spin of their product in the customer’s mind.

Though in some cases, you might need quick results.

 

[ Digital Marketing Interview Questions #199 ]

How to create demand in the audience?

We can create demand around the company by creating content that’s interesting. If the content is original and engaging, dollar and demand will definitely follow.

 

[ Digital Marketing Interview Questions #200 ]

Is a blog mandatory for Social Media Marketing?

Definitely Yes! Not having a blog is a costly mistake as part of your internet marketing strategy. Blogs are generally a vital element to establish your authority on a particular business niche. It also helps provides fresh, keyword-rich content on a periodic basis to gain visibility in the eyes of search engines. Apart from these two benefits, a blog is also a vital component of social media marketing.

Your social media followers need fresh content. The only way to engage your followers is by posting links to your blog post that contains fresh, quality and relevant content. Without fresh blog posts being shared on a regular basis, you won’t be able to drive as much traffic to your site eventually losing out your potential customers to your competitors.

 

[ Digital Marketing Interview Questions #201 ]

To which business does Social Media Marketing cater to – B2C or B2B?

Social Media Marketing caters to both B2C and B2B. You must know how to strategically use various social media channels for each business. For example, As more number of people on Facebook are fun-loving and casual, it can be used for B2C businesses. Whereas, LinkedIn can be used for B2B business as you find people on LinkedIn inclined more towards knowledge, technology, serious discussions, and business.

 

[ Digital Marketing Interview Questions #202 ]

How should Facebook be used for Marketing?

With more than a billion fun-loving crowd existing on Facebook worldwide, it can be used to connect and interact with your followers, and to share your relevant and quality content in a way that encourages your followers to share it with their network as well.

 

[ Digital Marketing Interview Questions #203 ]

How should Twitter be used for Marketing?

With over 300 million users on Twitter, it is ideal for sharing your content and connecting with other influencers in your industry. Latest news, trends, and advancements in your industry can be shared via Twitter and ask other influencers in the industry to share it with their followers.

 

[ Digital Marketing Interview Questions #204 ]

How should Linkedin be used for Marketing?

With more than 400 million serious information seeking, business and technology-loving working professionals on LinkedIn, its an ideal place for B2B businesses. It should be used effectively to establish your image as an industry thought leader. With thorough analysis, LinkedIn can also be used for B2C marketing.

 

[ Digital Marketing Interview Questions #205 ]

How should Google+ be used for Marketing?

As Google has shut down the Google+ project, it can more be used for marketing purposes.

 

[ Digital Marketing Interview Questions #206 ]

Is Youtube Important For Marketing?

With growing popularity for videos, a business must definitely leverage the power of video marketing. Video marketing is a part of social media marketing. YouTube alone gets over 5 billion views per day. People love watching videos and get more engaged with it compared to other forms of marketing.

Videos can be used to tell your business story in a compelling and attractive manner.

 

[ Digital Marketing Interview Questions #207 ]

What is blogger outreach?

Blogger outreach is a process of reaching out to other established bloggers in your business niche. It is a relationship building activity with business intent.

By blogger outreach businesses work with bloggers to create genuine, authentic content to promote a product, brand or service. By reaching out to bloggers who are already influencers in your business niche, you can request them to share their positive opinions and views about your business/products/services with their followers. 

Your business benefits from their trust and influence, if influencers can recommend your product/services to their followers. Bloggers benefit when business pay them for doing so.

To Learn More: What is Blogger Outreach? 

 

[ Digital Marketing Interview Questions #208 ]

How does a great marketing email look like?

The best way to craft an email to your subscribers is by writing to them with an emotional touch. It means, write to them as if they were a friend. Think of how you talk to a real-life person, rather than sounding like an upfront salesman.

 

[ Digital Marketing Interview Questions #209 ]

How to get subscribers open the emails you sent?

The only way to make your subscribers open the received mail is by writing an attractive and catchy subject line that is too tough to resist. The catchy subject line should promise the subscriber to solve his most desired need. Keep in mind, if the mail content does not align with the subject line, you may lose out a follower for a lifetime.

 

[ Digital Marketing Interview Questions #210 ]

Should I Segment My Email Lists?

Segmenting your email lists based on subscribers interest is the best way to personalize marketing messages making your email marketing campaign very effective.

 

[ Digital Marketing Interview Questions #211 ]

What is the right way to write an Email Call-To-Action?

Not everyone would read the email from top to bottom. Therefore, our call-to-action should be placed once on the top of the email, and then repeated at the bottom of the email. Make sure, your call-to-action is clear, and simple to read, understand and take action. Let them know what exact actions the subscriber should through proper wordings. For example, a call-to-action like – “Book Your Seat Now To Register Before Houseful” indicates that, the subscribers need to book seats for an event.

 

[ Digital Marketing Interview Questions #212 ]

What is “The Can-spam Law”?

According to this law, anyone sending commercial emails to their subscribers should follow these three basic rules.

  • Include unsubscribe option for subscribers to unsubscribe from your emails
  • Include the company’s physical address or Post Box Number
  • Honor any subscriber’s request to unsubscribe by never emailing them again

If these three basic rules are not followed, a penalty of $350 per email recipient would be levied on the email marketer.

 

[ Digital Marketing Interview Questions #213 ]

What is “Affiliate Marketing” in the field of digital marketing?

Affiliate Marketing is a kind of marketing arrangement in which an or online business (sometimes offline business too) pays a certain amount of commission to an external website (any blogger’s website) for traffic or sales generated from its referrals.

 

[ Digital Marketing Interview Questions #214 ]

Why should I hire you?

[ In every industry and interview, this is the most common question to test the candidate. This can be an opportunity to showcase your knowledge and genuine passion for digital marketing. Make sure you do the research, talk about your experiences and strength. Give them supporting reasons to prove you are the right fit for the position.  ]

 

digital marketing interview questions

 

Congratulations! If you have come this far, it means you are fully prepared for the digital marketing interview. And I am sure that you will crack your interview for sure.

Most of the questions asked during the interview will be from this exhaustive list of digital marketing interview questions. If you find more questions apart from the list above, please do share it in the comment section below.

Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.

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