The below article will emphasize the importance of digital marketing for Hotels And Resorts Business. It also explains how internet marketing can help them grow their business exponentially through various automation tools. We offer specialized digital marketing training for hotels and resorts business.
Digital Marketing Training For Hotels And Resorts Business and Its Importance :
Why Digital Marketing Training For Hotels & Resorts Business Is Important?
The number one problem faced by hoteliers and resort owners is not being able to bring in more customers to their business. With the travel industry growing exponentially, the need for hospitality services too has increased. But, the number of travelers becoming their customers has always been at bay. Hoteliers and Resort owners are completely dependent on word of mouth marketing. But, this may prove way too costly if continued. This problem brings in a need for digital marketing training for hotels and resorts business.
The main reason why hoteliers struggle to bring in customers is their poor marketing strategy. They invest time and money in improving their infrastructure and service, but, lack in making a planned marketing strategy. Especially with competition becoming too intense, there is a definite need for a unique marketing strategy to bring in more customers to their business.
Hoteliers and Resort owners are still using traditional marketing methods like hoardings, print advertisements etc. to attract people. But, the fact is, it is no more effective. When the whole world is on the internet, it would make more sense for hoteliers and resort owners to take their business marketing – the digital way. In other words, they should leverage the advantages that digital marketing brings to their business.
Research states that 95 percent of today generation especially in the age group of 25 – 55 conduct online research for hotels and resorts before making a purchase decision. And those hotels and resorts who have strategically maintained an excellent online reputation through digital marketing techniques emerge as the front-runner for customers’ choice.
How Digital Marketing Training For Hotels and Resorts Business help?
An in-depth digital marketing training for hotels and resorts business is a must to understand and set up internet marketing campaigns. Without a proper course in digital marketing, it is impossible to find success in acquiring customers online.
By following strategic digital marketing practices, you can attract paying customers through SEO (Organic Traffic), Facebook, LinkedIn, Instagram (Organic And Paid Social Media Marketing), Google AdWords ( Paid Search Engine Marketing) and Email Marketing. All these are taught as various modules as part of our digital marketing training for hotels and resorts business.
Digital Marketing is the best way to get your hospitality business online. First and foremost, you got to have a website that is SEO friendly and easily searchable on Google. Travelers usually use google to search for hotels and resorts to book rooms weeks or months before. You will lose potential customers if you are not present on the internet.
You as a business owner should strive to make your website available on various web platforms and try to bring in more and more organic visitors to your website. Organic visitors are more likely to convert compared to others. So SEO being the heart of digital marketing is a must for business owners who want to make it big in the hospitality industry.
More than 90 percent of the customers who find you online through organic results consider your business to be legitimate and your stand a high chance is acquiring a paying customer.
As said earlier as more people have become social media savvy, you can reach your travel customers through social media marketing like Facebook, LinkedIn, and Instagram. Social media marketing will help you to reach more people online. Being continuously seen on social media will make you a trusted brand in your vertical. Social media is the world where most of the people virtually live today.
It is not enough for your business to focus on a single sale. If you wish to make your business big, the after-sale customer relationship is a must. This enables your business to have repeat customers. Satisfied customers become your trusted brand ambassadors who bring in more paying customers to your business. The strategy for having after-sale customer relationship is an educative or informative email marketing campaign that which will not sound like spam.
Modules Covered As Part Of The Digital Marketing Training For Hotels And Resorts Business:
- Inbound Marketing Strategy For Hospitality Industry
- Content Marketing Strategy For Hospitality Industry
- Business Specific Website Design and Development
- Search Engine Optimisation For Hotel and Resorts Website
- Search Engine Marketing For Hotel and Resorts Website
- Competitor Analysis
- Social Media Marketing Strategies To Acquire New Customers
- Brand Building Through Online Reputation Management
- Customer Relationship Through Email Marketing
- Integrating Payment Methods
Advantages of Digital Marketing Training for Hotels and Resorts include :
- Online brand building
- More organic visitors through SEO
- Direct room bookings without middlemen
- Increased Profits
- Repeat Customers
- Enhance marketing strategies
With all the above discussions, you would have come to the conclusion that, digital marketing training for hotels and resorts business is a must to advertise and market your business. To undergo a digital marketing course from Subhash Digital Academy, you can fill up an inquiry form in the contact us page and one of our executives will get back to you within two business days.
Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.