The below article will help you understand how digital marketing can help travel agents to grow their business two-fold by leveraging the power of Google and social media. We have designed a specialized digital marketing training for travel agency.
Digital Marketing Training For Travel Agency:
Why Digital Marketing Training For Travel Agency Is Very Important?
With very friendly tourism policies offered by our government, the number of tourists flying into our country has increased drastically. As a result, the travel and tourism industry in India is a growing economy. More and more tourists are opting India as their travel destination. An opportunity for digital marketing education can be sensed in the travel sector. This is a clear indication that digital marketing training for travel agency has become an important factor to be considered by travel agents.
As per research, in 2017, the number of foreign tourists who arrived in India were 11.1345 million and reached up to 1.9 million in 2018. The forecast indicates a growth in the tourists at a CAGR of 7 percent by 2025. The goal of the Indian government is to gain 1 percent share in the world’s foreign tourists by the year 2020 and increase it to 2 percent by 2025. All these factors indicate that there is a huge growth in the travel and tourism industry. The data also shows an increasing booking of tickets through digital marketing medium like online booking.
When there is a huge potential of such sort in tours and travel industry, you as a travel agency should not ignore the power of digital marketing. Gone are those days, when tourists used to visit travel locations based on recommendations from their friends, family, and neighborhood. Today, with the availability of high-speed internet at an easily affordable price, tourists rely on the facility to acquaint with information related to tours and travel.
Tours and travel companies who understand this has seen dramatic growth in their businesses beyond imagination. These successful companies have strategically implemented digital marketing campaigns to attract customers. They give loads of information related to various travel destinations in the form of stories to personalize their customer’s decision-making abilities. These are done through the power of blogging. Blogging is a core part of any internet marketing success and therefore we have added blogging as course material in our digital marketing training for travel agency.
In the current scenario, there are only a few travel agents who are fully utilizing internet marketing for their business benefits. And such agency is enjoying the business volume.
To join the league of successful travel and tours businesses, you should take your marketing efforts the digital way. For the same reason, you as a business owner of a tour and travel business must take up the digital marketing training for travel agency.
How Digital Marketing Training Can Help Travel Agency?
Digital Marketing is majorly needed for travel agency compared to other industries. A professionally and strategically crafted out a digital marketing plan can help travel agency to showcase their services to international tourists. The only way international tourists can locate your business services is through the internet. It could either be through Google or through social media like Facebook and LinkedIn. If you are ignoring the power of the digital medium, you are leaving the money on the table for others to enjoy.
SEO and social media marketing are one of the best ways for a travel agency to double their business volume. As a travel agency catering to international clients, your web presence is of utmost importance. If you are not present on the internet, it means you are outdated and giving way to your competitors.
In today’s world, any tourist who wish to travel, will do thorough research on the internet and only then choose a travel agency that is more reliable and trustworthy. Brand awareness plays a major role when it comes to travel agency business. This is the main advantage of taking up digital marketing course.
The digital marketing course that we offer has a wide variety of modules that are specially designed to help you scale up your business in terms of revenue and branding.
Digital Marketing Training Course Modules:
The course modules are prepared specifically to cater to the needs of the travel industry. Our digital marketing training for travel agency includes the following topics:
- Designing and Developing a website
- Designing and Developing a travel blog
- Search Engine Optimization for Google and Other Search Engines
- Social Media Marketing for a travel agency
- Search Engine Marketing for a travel agency
- Lead capture through optimized landing pages
- Online reputation management
- Lead nurturing through email marketing
- Business case studies related to tours and travel businesses
- How to build a brand for travel business
- Content Writing
Highlights Of Digital Marketing Training For Travel Agency:
- 120+ hours of in-depth live classroom training
- 80% practical and 20% theory oriented teaching methodology
- Access to recorded videos of missed classes
- Access to a private online community group
- 24X7 doubt clearing support
- World-class trainers and learning material
- State of the art infrastructure
Advantages of Digital Marketing for Travel Agency:
- Reaching Customers on the fly
- Become a trusted leader in the travel industry
- Online Brand Building
- Educate customers through email marketing and nurture clients
To undergo digital marketing training for a travel agency, you can fill up an inquiry form in the contact us page and one of our executives will get back to you within two business days.
Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.