This article will explain in detail the importance of digital marketing for website developers. We offer specialized digital marketing training for website developers on the weekends to help them find job opportunities in the field of digital marketing.

Digital Marketing Training For Website Developers And Its Importance

digital marketing training for website developers

Why Digital Marketing Training For Website Developers Is Important?

There is no digital marketing without a website or a blog. Website development and digital marketing have to go hand in hand. The problem with many website developers is that they consider digital marketing as very different field compared to website development. Website developers get immersed in the beauty of website development without realizing how the knowledge of digital marketing can enhance their career. For this reason, we strongly recommend the digital marketing course for website developers. 

There are many website developers out there in the job market and many digital marketers too. And companies and organizations find it very difficult to hire two professionals for two different set of tasks. The reality is that both tasks can be done by a single individual. And the demand for such individuals is very high. But, the downside of it is, the availability of such individuals is very low. Many website developers do not understand this fact and ignore to take up digital marketing training. 

To leverage digital marketing as a website developer you should start with SEO and later proceed with learning social media marketing. Once you master digital marketing, you can be eligible for digital marketing jobs with three times higher the salary compared to your previous position.

Apart from finding a job in the digital marketing sector, there is another important benefit of understanding the nuances of digital marketing. A website developer can help customers develop websites that are friendly to carry out digital marketing campaigns. 

It is a normal activity for a customer to consult one individual for unique web development and the other for digital marketing. After digital marketer suggests appropriate changes, the customer goes back to the website developer to make the second round of changes which costs a bomb. This is unaccepted by customers and leave a big hole in their pocket. This customer problem can be considered as an opportunity for website developers. If a website developer undergoes digital marketing training, he can take care of both the website development as well as digital marketing aspects of the business website.  

If a single person could handle both the sections ( website development and digital marketing) things will go smoothly on the website development front as well as running strategic digital marketing campaigns. This is why every website developer should take up a digital marketing course.

A freelance website developer with digital marketing skills not only does websites that have a greater chance of achieving massive success but also, with all of these digital marketing strategies in place, he/she can earn an excellent predictable income which avoids the financial problems that many freelancers experience.

Highlights Of The Digital Marketing Training For Website Developers:

  • Collaborative learning with hands-on practical sessions
  • 70% practical and 30% theory
  • Learn the latest trends in digital marketing
  • Learn from the brightest minds in the industry
  • Flexible timings
  • Case Studies of various bloggers
  • Group Discussion Sessions on every topic
  • Daily Assignments to implement what is taught in the class
  • Access to a private Facebook group
  • Access to live recording of missed classes
  • Over 120 hrs. of live class training

Course Modules :

This course is specifically designed for working and freelance website developers to help them climb up the career ladder successfully. This course will help them realize the true potential of digital marketing and website development as a whole.  The various course modules covered as per the digital marketing training for website developers include:

  • Website Design and Development
  • Switching From A Website Developer To A Blogger
  • How To Set Up A Blog
  • How To Choose A Blogging Niche
  • Difference Between Website Development and Blogging
  • Content Writing For Websites
  • Content Writing For Blogs
  • Keyword Research Techniques
  • Search Engine Optimisation
  • Social Media Marketing (Facebook, LinkedIn, Twitter, Instagram)
  • Email Marketing
  • Data Analytics
  • Case Studies of various bloggers and businesses
  • Successful Digital Marketing Campaigns
  • PPC Training
  • Search Engine Marketing (Google AdWords)

Benefits Of Digital Marketing Training For Website Developers  :

Learning Digital Marketing will help website developers in a number of ways

  1. Make a Career In Digital Marketing Sector
  2. Start Your Own Digital Marketing Agency
  3. Become A Freelancer
  4. Become A Blogger
  5. Earn Passive Income Through Affiliate Marketing / Google Adsense

Job Opportunities After Digital Marketing Training :

As the digital marketing industry is growing at an alarming rate, the number of job opportunities are also increasing year on year. Especially if you are a website developer with added skills of digital marketing you have higher chances of finding a highly rewarding job. Some of the job descriptions and designations after completing the digital marketing training for website developers are as follows:

  • SEO Trainee / Analyst
  • SEO Specialist
  • SEO Lead
  • SEO Manager
  • Digital Marketing Trainee / Analyst
  • Digital Marketing Manager
  • PPC Expert
  • Social Media Manager
  • Social Media Expert
  • Web Design Analyst
  • Internet Marketing Head

Also, if you are a person with an entrepreneurial mindset, you can start your entrepreneurial journey as a Freelancer, SEO Trainer, Website Developer, Blogger, etc. You can also earn money through blogging via Google Adsense, Affiliate Marketing, Product Launches etc.

To undergo digital marketing training for website developers, you can fill up an inquiry form in the contact us page and one of our executives will get back to you within two business days.

Further Reading: 

Digital Marketing Training For Small Business Owners

Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.

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