List Of Effective Digital Marketing Tools
There is no such thing called Digital Marketing without the existence of the right set of effective digital marketing tools. There are plenty of digital marketing tools at our disposal – call it a curse than a blessing. The reason is that it has become profusely very difficult to choose the right ones among the lot.
Choosing the right set of digital marketing tools will make your life more smooth and better as a digital marketer.
This blog post will list a set of effective digital marketing tools that have been personally used by me and found very beneficial.
The ten different tools are based on the following category:
- Website Building Tools
- Website Hosting Services
- Email Marketing Tools
- CRM Softwares
- Payment Gateway Solutions
- Landing Page Tools
- Image Editing Tools
- Free Image Sharing Websites
- Social Media Managing Tools
- Analytics And Performance Tools
Let us discuss one by one.
Around 20,500,000 websites on the entire world wide web use WordPress – which is an indication of its popularity. WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP and MySQL.
The difference between WordPress.com and WordPress.org is that WordPress.com is hosted on WordPress’ servers, whereas WordPress.org is a self-hosted platform. To have full control of your website, build your website using WordPress.org.
The advantages of WordPress are:
- It is free ( Cost effective )
- Ready for search engine optimization
- Ability to update your site dynamically
- Mobile responsive enabled
- Ultimate social media integration
- Best for content marketing
- Support for multiple users with various levels of permissions
- Extremely Modular
Shopify is a cloud-based, multi-channel e-commerce platform that offers a wide range of customizable features that lets you start, grow and manage your own online store.
Shopify handles the entire design and layout of your online store. As it is completely cloud-based and hosted, you don’t have to worry about upgrading or maintaining your software and server related stuff. It also manages products, payments, shipping, inventory and much more.
The greatest advantage of Shopify is that you can access and run your business from anywhere in the world with an internet connection.
Web hosting services are those businesses that provide storage space for website files and provides access for websites on the internet.
These are the 8 qualities your web hosting service must have:
- 24X7 Customer Support
- High Speed and 99 Percent Uptime
- Enough Disk Space
- Unlimited Bandwidth
- Updated Hardware
- Email Set Up Features
- Descent Pricing/Payment Plans
- Single Click WordPress Install Feature
- Unprecedented Security
My personal choices for reliable web hosting services are:
Email Marketing Softwares play a crucial role in digital marketing campaigns. The major use of email marketing tool is to nurture your leads.
The main features to look in while opting for an email marketing campaign include:
- Handy visual editor to make random edits to email templates
- Seamless integration with major CRM (customer relationship management) software
- Precise analytics and reports about how your email marketing campaigns are performing
- CAN-SPAM Compliance
- Contact list segmentation and maintenance based on geolocation, purchase behavior, browser used etc.
- HTML, responsive layout
- Deliverability help
My personal choices for reliable email marketing services are:
- MailChimp(For Beginners and Small enterprises)
- Aweber(For Online Marketers)
- Drip(Especially for online marketers to personalize emails)
CRM software is a software system that enables a business to nurture relationships with customers and prospects to drive before and after sales or sustain long-term profitability.
A robust CRM software also aggregates streams of customer data like purchase behavior, demographics, geolocation etc. that help you make better business decisions.
The features of a sophisticated CRM include:
- Contacts management
- Reporting and dashboards
- Lead management
- Deals and Tasks
- Campaign management
- Email tracking
- Social media management
- Mobile Responsive
My recommended CRM are:
The lifeline of any business is payments and therefore having a software that makes online payment processing hassle free for both customers and brands is of utmost importance.
The features of a good payment adding services include:
- Tightened Security
- Able to integrate with Email and CRM software
- The capability of recurrent billing
My recommended choices are:
Landing pages ( also called as ‘lead capture page’ ) on your websites are one of the best options when it comes to effectively collecting email addresses vital for email marketing.
A great landing page should have the following features:
- A Clear Call-To-Action (CTA) for users to take action
- Separation of Content Sections
- Clean and Concise Text
- Use of Visual Information
- Appealing and attractive Color Schemes
- Integration with Email Marketing Tools, CRM Softwares, and Payment Gateways
- Responsive Design
My recommended choices are:
The only Image Editing Software I use is – Canva
Cana is a graphic-design tool website that uses a drag-and-drop format and provides access to over a million graphics, fonts, images, and photographs. It is a favorite among non-graphic designers as well as professionals.
You can design and edit logos, brochures, visiting cards, social media cover photos etc. The tools can be used for both web and print media design and graphics.
In case you are looking for another image editing tool, the below one is my recommendation
For video editing, I recommend the following:
Images being the heart of content creation, it is always pocket burning to pay for loads of images from online sellers. We need tons of images for our websites, blogs, and brochures.
There is good news. I always rely on two websites for all images needed for my blogs posts. They are absolutely free. These are international websites for sharing high-quality public domain photos, illustrations, vector graphics, and film footage. They are:
Just enter the theme of the image you need in the search box, and the tool returns you with tons of images matching the theme.
It is a highly tedious task to maintain social media pages, groups etc. especially with a large fan following. There are social media management software or tools that offers multiple profiles, message scheduling, and analytics reports to maximize effectiveness.
A sophisticated Social Media Managing tool should have:
- Cloud-Based Storage
- Support Multi-Users
- Reporting Ability
Below are my recommended choices:
These are software or tools that tracks and reports website traffic. Among a vast set of information, the major ones include page views by a website visitor, unique page views, average Time spend on Page, bounce rate, percent exit, demographics, browser details of visitor and many more.
This software is very important for any webmaster to make informed decisions on marketing and sales.
The only tool on which I rely the most is:
There are plenty of tools in the market based on various needs of a digital marketer. Though not all the tools listed in this blog post might fit everybody’s need, most of them will suffice for a beginner (even caters to the need of an intermediate digital marketer).
Most of the tools provide a free trial based subscriptions. Use the trial version for a limited time and if you are convinced with the tool, only then opt for the paid version.
Hope you got an idea of all the effective digital marketing tools used by digital marketers worldwide. Please do comment and share if you liked the article.
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Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.