Do you want to know how to make money through blogging? Here are 12 proven and practical ways to make money through blogging.
What is needed in order to start making money through blogging?
In order to start making money through blogging, the basic requirement is having a self-hosted WordPress blog. If you are new to blogging and wish to set up your own blog, you can take the help of the below guide:
Let’s get started with all the different ways through which you can make money through blogging.
12 ‘Practical’ Ways To Make Money Through Blogging
The Quick List:
- Affiliate Marketing
- Google AdSense Program
- Sell Banner Ad Space
- Sponsored Blog Posts
- Writing Paid Reviews
- Build And Sell Traffic Generating Websites/Blogs
- Create Paid Membership Program
- Get Paid For Listing Job Submissions
- Sell Digital Products Online
- Become A Freelancer
- Become A Paid Consultant
- Sell Physical Products Online
Assume, you are a successful blogger who loves to write everything about electronic gadgets. You have a huge subscriber base with millions of blog visitors per month. You are considered as an expert when it comes to electronic gadgets. Millions of gadget lovers visit your blog to learn about the latest gadgets, their benefits, pricing, reviews etc.
They trust you for your deep understanding of the pros and cons of every electronic gadget that is released in the market.
Through educative and review articles on your blog, you recommend specific electronic products for your readers to buy. Because readers trust you and your expertise, and if they have a need for that particular product, they go ahead and buy the product.
If customers reach the merchant website (sellers website) through your article that recommended the product and makes a purchase, then, you earn a referral income. The visitors to merchant site are tracked using referral links.
Similarly, there are affiliate programs for thousands of products/services offered by hundreds of companies.
If you’re interested in getting started with affiliate marketing, you can start by thinking about the products you already use that your readers may be interested in as well. Then you can see if they have an affiliate program that you can sign up for.
You can find a huge list of products to promote from:
A Real Time Example Website: Kitchenarena
Google AdSense Program is one of the easiest ways for bloggers to make money online. Google Adsense is a CPC (cost-per-click) and CPM (cost-per-thousand-impressions) advertising program that allows publishers or bloggers (anyone wanting to put ads on their websites) to insert a small HTML code into their sites and have ads appear that are targeted and relevant to the content of the site.
For example, if your blog and content are related to cooking recipes, Google decides to place random ads on your blog about products/services that are directly or indirectly related to cooking.
As a blogger, you get paid when someone reading your article clicks on the Ad (cost-per-click) or if thousand people see the Ad on your blog (cost-per-thousand impressions). The exact amount that will be paid is decided by the advertiser.
You can apply for your AdSense account here: Google AdSense
A Real Time Example Website: Sanfoundry
Assume, you are a famous blogger who blogs about fitness and health. Millions of readers visit your blog for their daily dose of fitness tips.
With such a huge fan following, you can approach companies or industries who sell products/services related to fitness and health to place their banner Ads on your blog. You can decide where to place the banner Ad.
Unlike Google AdSense, you can decide and negotiate on the price of banner space on your blog/website. Also, based on the need of the advertiser, you can decide to charge them on either CPC or CPM model.
Though selling banner ad space requires more effort from the blogger’s end, it has a monetary edge over Google AdSense.
A Real Time Example Website: Freshersworld
There are brands and businesses, that are in the lookout for blogging sites with a decent reader base, who can write a sponsored post about them. In simple words, bloggers get paid when, they write about brands/businesses, their events, news updates, product launches etc.
Just like how brands pay for sponsorship in sports, TV Shows, award functions etc. a company pays a blogger to represent their product, talk about it, and promote it to your readers.
Apart from the blog website, it is important for the blogger to maintain social media channels and be very active on those to promote sponsored blog posts.
As a blogger, make sure, that, while writing and promoting sponsored posts, put a notice on the post that it’s a sponsored/paid review to avoid getting into any sort of legal trouble.
A Real Time Example Website:YourStory
Assume you are a blogger primarily focusing on Java programming language. You are an expert in the subject and your blog receives a million hits per month. Along with blog visits, you also have lakhs of the email subscriber base. This is your asset.
Over a period of time, you have built enormous trust in the minds of people when it comes to Java programming language. You are considered an influencer in the field of Java programming.
In such scenarios, you can approach brands or businesses dealing with Java programming language (For ex. Java Training Institutes) to get paid for writing promotional reviews about them on your blog post and marketing them to your email subscribers. In many cases, the brands approach you to write and promote paid reviews about them on your blog post.
While writing paid reviews, make sure to write positive reviews about only those brands/businesses that you are personally convinced with. Else your reputation is at stake.
There are many such companies who are looking for bloggers who can write positive paid reviews about them. You can find them at:
If you are good at building traffic generating blogs, then, you can earn millions by just selling it to brands/businesses/entrepreneurs who are looking to start a new business that already attracts traffic. It is technically called website flipping in the digital marketing industry.
Websites like Flippa act as brokers connecting blog builders and blog buyers.
Assume, you are a professional digital marketer. You have been writing blog posts about everything related to digital marketing and acquiring readers over a period of time. You have a huge fan following; millions of website visitors per month; and an exhaustive email list. And you continue to build your assets through free content marketing.
With loads of value created over time through content marketing, you have earned readers’ trust. Your most loyal readers are huge fans and may be willing to pay to read more of your premium work. You can create a members-only area exclusively for those paid readers to share more in-depth blog posts, downloads, videos, audio content, and more.
You can apply this strategy to any business niche.
Another way to monetize through paid membership program is by creating a private online community for paid members. The private online community can be used to offer your advice (say career-related, business-related etc. depending on your specialization) one-to-one. Private forums are also a great platform for like-minded people for networking and helping each other out.
A Real Time Example Website: Robin Sharma’s Blog
Assume you are operating a successful blog that only focuses on Java Programming. There is nothing apart from Java on your blog. Anything and everything on Java will be discussed and posted on your blog.
This means, your blog is specifically focusing on a particular niche – i.e. Java Programming. Therefore your reader base will definitely be Java Programmers. The uniqueness of such blogs is its refined reader base.
If a company is looking to hire Java programmers, they will approach you for posting or listing their Job submissions on your blog. This works best for companies, as they are specific about the people who should view their job listing.
In this way, if you can narrow down your blog theme to a specific niche, your blog will be the go-to site for anyone looking for a job in that industry. It benefits all the stakeholders – blogger, readers, and companies. Blogger can get paid from both reader and companies, readers find it less competitive to attend interviews and get jobs, and companies find it easy to hunt down job seekers.
A Real Time Example Website: ProBlogger (Jobs For Bloggers)
Apart from listing job submissions, the advantage of a niche specific blog is, you can choose to get paid from brands/businesses to advertise industry-specific events, conferences or webinars.
Assume you are an expert in human psychology. You also have a huge reader base acquired through SEO and social media marketing like Facebook and LinkedIn. Your email subscribers cross a million.
You attracted millions of readers to your website through value-based content – like – providing quick solutions to people’s psychological problems. Through content marketing, you have earned loads of trust and reputation.
With such a trust-filled reader base, it is very easy for you to sell e-books, online courses, one-to-one online coaching program, podcasts, webinars etc. specific to your niche and make huge money.
This strategy is mainly applied in the education sector, but not limited only to that.
A Real Time Example Website: To Know Myself
Assume you are an expert web developer. You own a site, where you blog anything and everything about making beautiful websites. Your suggestions in the form of blog posts about website design and development are top-class. And for the same reason, you have a huge reader base.
With a reputation being called as a blogger in the website design and development niche, you can work as a freelancer for your subscribers’ websites. You can design and develop their websites on a freelance basis and make a huge sum of money.
Blogging is a tool using which you can make money online through a consulting business. You are considered to be an expert when you start blogging on a particular niche.
An expert is the one who offers advice and strategy to businesses so that their client can become more effective. An expert usually does not offer services like what freelancers do. And experts are paid huge for practical insights shared and advice offered.
There are thousands of consultants/coaches who are earning huge money through blogging in the fields of business, healthcare, fitness, marketing, and strategy etc.
A Real Time Example Website: The Seth Godin Blog
Assume you own a blog with millions of readers. Your blog writes anything everything related to science, technology, beauty, cinema, business etc. The interesting thing is that you attract audiences with varied interests. Such kind of blogs can sell items that are generally needed to all type of audiences.
Do you manufacture any product? Or do you wish to get started to sell anything physical online, say, T-Shirts, Merchandises, Toys, Gifts, Books, etc. ? You can start your own online store by creating a shop for your existing blog using the WooCommerce plugin.
A Real Time Example Website: ScoopWhoop
I hope this article helped to give you loads of ideas on making money online using your blog! To become successful at the above-listed ideas, the fundamental requirement is a blog and decent traffic to it.
If you liked this article, then please do comment below and share it with the ones you care.
You can join Subhash Digital Academy’s – Digital marketing training in Bangalore to learn all the aspects of digital marketing and easily make money through blogging.
Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.