11 Steps To Obtain Quality Backlinks
In the previous chapter – Types of Link Building Techniques – we learned 3 ways by which webmasters and SEO professionals use various types of link building techniques and tactics to obtain inbound links to your website/webpage. In this chapter – 11 Steps To Obtain Quality Backlinks – we will learn all the right ways to earn backlinks to our website/webpages naturally that is of high quality, trustworthy and long-lasting.
Though there is no hard and fast rule for obtaining quality backlinks, this chapter only aims at kick-starting your link building process. Backlinks are generated over time and it is a continuous process. Keep in mind, link building has to happen naturally if longtime success is your goal.
IMPORTANT NOTE: Any activity to obtain backlinks for the sole purpose of manipulating search engine rankings will do more harm than good to your website.
- Step #1: Create Quality Content
- Step #2: Compile a List of Relevant Influencers/Bloggers
- Step #3: Write Guest Articles
- Step #4: Spy on your competitors
- Step #5: Get Your Interview Published
- Step #6: Promote on social media
- Step #7: Approach reputed educational institutions or universities
- Step #8: Submit You Websites To Web Directories / Business Listings
- Step #9: List your website in Local citations
- Step #10: Obtain backlinks (.gov) from government sites
- Step #11: Obtain expert reciprocal links
11 Steps To Obtain Quality Backlinks
Create and publish quality content (Read: What Is Quality Content) – that is credible, engaging, useful and informative to users and valuable compared to other sites. Write content that is related to your business niche. Without quality content, you cannot expect inbound links to your site.
The goal is to obtain backlinks. Find and compile a list of high authority, relevant sites of influencers/bloggers/experts in your business niche. Start by searching on Google for a list of top blogs in your industry. Or use search strings such as “keyword + blog” and “keyword + articles.”
Once you have a list of relevant bloggers, outreach to them (via a professional email) to check if they would be interested to link back to your unique content. This blog post – Outreach Email Templates – will give you an idea on how to frame emails for blogger outreach to obtain backlinks.
The advantage of guest posting on other influencer’s site is not just limited to backlinks, but also you stand a chance to gain wider popularity. Popularity is one of the easiest ways to obtain natural backlinks.
While guest posting, you must make sure that the blog you have chosen to publish your blog post/article belongs to the same business niche as yours. Write blog post/article that is relevant to the content that you are trying to link to. Linking pages with irrelevant content make no sense. Also, avoid writing on and linking back from a site with lower page rank. It may do more harm than good.
Use the below shown Google search queries to find blogs accepting guest contributors and connect them via professionally crafted email.
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Use backlink analysis tools to research your competitors’ backlinks. Make a list of blogs/websites from where they have received natural links. Go through each link opportunity in this manner and see how your competitor got a link on each page. For instance, it may be an industry directory, guest post or forum post etc. Then, try to replicate those backlinks for your own site.
There are many websites that publish interviews of people who have something worthy to speak about or let the world know about. Even though you are a beginner, find some topic that readers/viewers find interesting and request interview publishing sites to set up your interview. The interview publisher will link your website along with the interview content.
Online interviews are a great and easy way to earn backlinks to your website. Keep in mind to obtain links from your own business niche websites.
Once you become an authority in your niche, you will get an interview invitation automatically, but until then, you need to make the first step to get started.
You can either use paid social media campaign to reach your existing subscribers to promote your well-crafted content. By taking an extra step in promoting content through paid social campaigns, there are chances for other industry experts to take note of your content. And if your content is truly impressive, they will link back.
Experts link back to make sure, their own subscribers don’t miss out on an important piece of content. And you earn a natural link. This is a link magnet as discussed in the previous chapter.
In many of the cases, earning inbound links from high-quality educational sites relevant to your business niche can increase authority value of your website – especially, if the educational webpage has information related to research being carried out in the area of your business niche.
You can approach educational institutions to offer a free training program or workshop in exchange for a quality inbound link. Avoid getting inbound links from educational sites that have very low or no page rank. The effort to obtain a link from such low domain authority websites is not worth it.
Though directory submission is a very good way to increase the authority of your site, it comes with its own set of problems. A web directory or link directory is an online list or catalog of websites. Learn more here – Web Directory
Directory Submission is basically the procedure of submitting or listing your website in the correct sub-category of a web directory. Identify well-known website submission directories, research on its quality and popularity with respect to SEO (theme relevance and audience usage) and list out a set of directories in which you can safely submit your website.
Keep this in mind – first and foremost step is to submit the website in the correct and most relevant sub-category. If not, the link back to your site is considered as a spammy link. Spammy links to your site will provoke search engines to demote your rankings in the search engine through a penalty.
If done carefully and strategically, directory submission is the off-page SEO technique to look onto, to gain quality “dofollow” backlinks.
It is very important for every local businesses to get listed on local citations (or geo-targeted directories). They are a must-have backlinks for local businesses. Local listing sites like Google My Business, Bing Places, Yahoo Local are good examples.
Though local listing sometimes don’t carry so much weightage as some really bigger business directories, they do send specific and relevant signals to your website.
Make sure to fill appropriate information without trying to fool search engines.
Investing quality time and effort to earn .gov backlinks are likely to pay dividends for years to come. They (.gov) are powerful links with high Domain Authority. If your site can earn a .gov link, it is equal to an obtaining a hidden treasure.
Want to know how to get high quality .gov backlinks? – Refer this blog post – How To Get .gov Backlinks
Two website owners mutually agree to exchange links from within their website – “Give And Take” policy. Such links are called reciprocal links. Reciprocal links are generally exchanged between two experts dealing with the same subject but different inner topics. Such linking will helps readers with quick access to related information.
Reciprocal links also come with an added bonus of earning natural links.
Beware! Avoid reciprocal links between two unrelated sites. Else get ready to be penalized by search engines.
These are a few ways, in which you can kick start your link building campaign.
Congratulations! You are done with the twenty-third chapter on “11 Tips To Obtain Quality Backlinks”. Hope you enjoyed the reading.
All the best for your next chapter on “5 Harmful Ways Of Obtaining Backlinks”. In the next chapter, you will learn how to avoid obtaining backlinks that are harmful to your website’s reputation in the eyes of both search engines as well as users.
Feel free to comment below if this blog post was useful or not. If yes, please do me a favor by sharing it with others who might benefit.
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Subhash.K.U is a Professional Programmer turned Digital Marketing Enthusiast. He is the most sought marketing consultants for small and medium scale businesses. He founded Subhash Digital Academy to teach professional digital marketing skills to students, entrepreneurs, and working professionals. He holds a Bachelor’s degree in Electrical Engineering and is an Oracle Certified Programmer. He also holds certificates of Google AdWords, Facebook Blueprint and Hubspot Marketing. He is the co-author of the best selling book – Cracking The C, C++ and Java Interview published by McGraw Hill. He is now penning another book on the subject of marketing and entrepreneurship.